Digital Marketing Manager

GQG Partners is an investment boutique managing global and emerging market equities. They are seeking a highly skilled Digital Marketing Manager to lead their direct to consumer marketing efforts, focusing on social media strategy and growth.

Responsibilities:

• Develop and execute a comprehensive digital marketing strategy across multiple channels, including social media, web, and paid media
• Manage daily operations of all social media platforms, with a strong emphasis on building an engaged and growing following on X and YouTube
• Collaborate with content creators to produce engaging, on-brand content (text, images, and video) tailored to each platform
• Create and implement campaigns to increase brand awareness, followers, and engagement metrics (e.g., likes, shares, comments, retweets)
• Monitor social media trends, competitor activity, and emerging platforms to identify opportunities for growth
• Leverage data analytics tools (Google Analytics, social media insights, etc.) to measure the effectiveness of campaigns and optimize performance
• Run paid social media campaigns (e.g., promoted posts on X and YouTube) to complement organic growth efforts
• Manage SEO optimization/improvements and conduct keyword research and analysis to identify opportunities for improving organic search rankings and driving targeted traffic
• Monitor website performance using tools like Google Search Console, Google Analytics, and third-party platforms (e.g., SEMrush, Ahrefs, or Moz) to identify technical SEO issues and areas for improvement
• Track budgets and allocate resources effectively to maximize ROI across all digital campaigns
• Develop and maintain a content calendar to ensure consistent posting schedules and messaging alignment
• Stay current with industry trends, algorithms, and best practices to keep our digital marketing efforts cutting-edge

Requirements:

• 3+ years of professional experience in digital marketing, with a strong focus on social media management and audience building
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience
• Proficiency with social media platforms and tools, specifically X, Instagram, LinkedIn, Facebook, YouTube
• Hands-on experience with social media management tools such as Hootsuite, Buffer, or Sprout Social
• Proficiency with analytics tools such as Google Analytics, Meta Insights, and Twitter Analytics (X)
• SEO/SEM expertise, including keyword research, content optimization, and paid Google Ads campaigns
• Familiarity with graphic design software (e.g., Canva, Adobe Creative Suite) or video editing tools is a plus
• Strong copywriting and content creation skills, with the ability to craft compelling, on-brand messaging
• Analytical mindset with the ability to interpret data and turn insights into actionable strategies
• Excellent organizational and project management skills to coordinate across teams and meet deadlines
• Creative thinker with an eye for design and trends that resonate with online audiences
• Experience growing and managing large followings on X, with evidence of successful growth campaigns
• Experience with A/B testing for campaigns and landing pages
• Knowledge of emerging digital marketing technologies and tools (e.g., AI-based marketing platforms, influencer marketing tools)
• Experience in direct-to-retail marketing within the investment management industry