Product Marketing Manager (Accountancy Software)

IRIS Software Group is a fast-growing company in the Accountancy software sector. They are seeking a Product Marketing Manager to shape the positioning of their Accountancy solutions in the US market, directly influencing sales success and customer engagement.

Responsibilities:

• Building clear messaging and positioning for Accountancy software solutions serving US accounting firms and finance professionals
• Supporting go-to-market activity for new products, launches, and enhancements
• Creating sales enablement content including pitch decks, battlecards, competitor insights, and customer-facing assets
• Helping Sales teams improve engagement, conversion rates, and win rates
• Analysing market trends, customer feedback, buyer behaviour, and competitor activity
• Supporting campaigns that drive measurable commercial outcomes
• Translating technical, regulatory, compliance, or workflow-heavy topics into simple customer-focused messaging
• Working closely with stakeholders across Product, Marketing, Sales, and Customer Success teams
• Developing a deep understanding of US accounting firm challenges, workflows, and buying decisions

Requirements:

• Product Marketing experience within a B2B SaaS or technology business
• Experience supporting Accountancy, Finance, Tax, Practice Management, Compliance, Audit, or Professional Services software products
• Strong messaging, positioning, and go-to-market experience
• Confidence working with Sales, Product, and Marketing stakeholders
• The ability to simplify complex products and industry topics into clear customer value propositions
• Strong organisational skills with the ability to manage multiple priorities simultaneously
• A commercial mindset focused on pipeline, sales impact, customer acquisition, and revenue outcomes
• Comfortable operating in a fast-paced, evolving business environment
• Taking ownership and working proactively
• Influencing stakeholders without formal authority
• Working across multiple teams, products, and projects
• US accounting software markets
• CPA firm workflows
• Tax, compliance, audit, or practice management software
• Experience marketing to accounting firms, tax professionals, bookkeepers, or finance teams
• US accounting industry exposure
• Private equity-backed or high-growth technology businesses