Sr Growth Marketing Specialist

Baylor Genetics is a company focused on growth marketing and pipeline creation. They are seeking a Senior Growth Marketing Specialist to execute integrated, multi-channel marketing programs that drive customer engagement and measurable commercial impact.

Responsibilities:

• Execute integrated, multi-channel demand generation campaigns aligned to commercial pipeline and revenue objectives
• Build and launch campaigns across email, nurture programs, webinars, paid media, retargeting, ABM, and digital channels
• Support always-on campaign execution strategies designed to drive engagement, pipeline acceleration, and conversion
• Coordinate campaign timelines, deployment, and execution across internal stakeholders and agency partners
• Ensure campaigns are aligned to funnel stages, segmentation strategies, and target audience priorities
• Execute ABM programs focused on strategic enterprise and high-priority target accounts
• Support audience segmentation, account targeting, and campaign personalization initiatives
• Partner with Sales and Sales Operations to align campaigns to account priorities and pipeline goals
• Monitor engagement trends and campaign performance across target accounts
• Operate and execute campaigns within marketing automation and Martech platforms including Pardot, Demandbase, Mutiny, Salesforce, and related technologies
• Support activation across paid search, paid social, retargeting, webinar, nurture, and email channels
• Coordinate campaign deployment, tracking, lead routing, and audience management with Marketing Operations
• Support implementation of nurture journeys, lead scoring alignment, and campaign attribution tracking
• Assist in scaling automated and segmented customer journey programs
• Monitor campaign performance metrics including engagement, MQLs, SQLs, influenced pipeline, conversion rates, and campaign ROI
• Support optimization initiatives through testing, audience refinement, and channel performance analysis
• Prepare campaign performance reports, dashboards, and insights for Growth Marketing and commercial leadership
• Contribute to development of funnel visibility, attribution reporting, and performance measurement capabilities
• Partner with Product Marketing on positioning, messaging, GTM priorities, and campaign alignment
• Collaborate with the Digital Content Strategist on campaign assets, landing pages, conversion pathways, and digital customer journeys
• Work with Sales Operations on targeting, CRM insights, attribution, and funnel reporting
• Coordinate with Corporate Affairs & Communications to align campaign execution with broader brand, event, and thought leadership initiatives

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or related field
• 5–8+ years of experience in growth marketing, demand generation, digital marketing, or B2B pipeline marketing
• Proven experience executing integrated marketing campaigns with measurable pipeline impact
• Strong experience with marketing automation and Martech platforms including Pardot, Salesforce, Demandbase, Mutiny, HubSpot, Marketo, or similar technologies
• Experience supporting ABM strategies, nurture programs, and funnel-based campaign execution
• Strong understanding of lead lifecycle management, marketing attribution, and pipeline reporting
• Experience managing digital campaign channels including email, webinars, paid media, retargeting, and nurture programs
• Strong analytical, organizational, and project management skills
• Excellent communication and cross-functional collaboration abilities
• Equivalent combination of education and experience may be considered
• Healthcare, diagnostics, biotech, medtech, or life sciences experience strongly preferred