Director, Growth Marketing

True Classic is a fast-growing apparel brand seeking a Director of Growth Marketing to enhance customer revenue through various marketing channels. In this role, you will collaborate with the Head of Marketing to execute and optimize growth initiatives, focusing on performance marketing, affiliate partnerships, and owned media strategies.

Responsibilities:

• Plan, execute, and optimize campaigns across Meta, Google, YouTube, TikTok, and affiliate networks
• Manage media budgets, pacing, and efficiency to deliver on CAC, ROAS, and retention goals
• Conduct ongoing creative and audience testing across funnel stages
• Leverage analytics to inform optimizations and scale what’s working
• Manage True Classic’s affiliate program with a focus on quality, ROI-driven partnerships
• Collaborate with agencies, influencers, and publishers to generate conversions
• Evaluate and optimize commission structures to improve return on spend
• Support campaign and flow strategy across owned media channels (e.g., email, SMS, app push)
• Partner with creative and lifecycle teams to deploy full-funnel strategies and increase repurchase rate and LTV
• Translate performance insights into actionable briefs for internal and external partners
• Build and maintain dashboards tracking spend, CAC, ROAS, retention, and LTV
• Surface insights and trends to inform weekly optimizations and executive-level strategy
• Support budgeting, forecasting, and pacing processes in collaboration with the Head of Marketing, CEO and Finance
• Help implement systems and processes to operationalize growth (e.g., reporting frameworks, A/B testing protocols, creative tagging systems)
• Ensure scalable workflows are in place for campaign deployment, performance tracking, and learning documentation
• Partner to develop and iterate on performance-driven assets
• Work closely to validate campaign performance and attribution
• Align on budget pacing, ROI, and scenario planning
• Share performance insights to optimize lifecycle and post-purchase experiences
• Align on product launches and hero product campaigns

Requirements:

• 5+ years of hands-on experience in growth or performance marketing, ideally in DTC e-commerce
• Expertise in campaign management across Meta, Google, YouTube, and TikTok
• Experience managing affiliate programs and platforms (e.g., Impact, ShareASale)
• Strong understanding of full-funnel strategy, attribution models, and lifecycle optimization
• Data-driven mindset with experience using reporting tools and performance dashboards
• Ability to collaborate cross-functionally and turn insights into action quickly
• Experience in high-growth eCommerce, ideally in apparel, lifestyle, or CPG
• Proficiency in attribution platforms such as Triple Whale, Rockerbox, or Northbeam
• Familiarity with GA4 and event-based tracking frameworks
• Experience working in hybrid or remote environments with cross-functional teams