Email Marketing Manager

MavenAI is a profitable, growth-stage company specializing in martech and data products for the PropTech industry. They are seeking an Email Marketing Manager to own the outbound email strategy for their SDR team, focusing on building effective sequences, A/B testing, and collaborating with various teams to enhance marketing performance.

Responsibilities:

• Strategic Outbound Orchestration & Campaign Management: Omnichannel Strategy: Expert-level proficiency in designing and executing "warmbound" and cold outbound workflows using orchestration tools (e.g., AmpleMarket)
• Campaign Lifecycle Planning: Ability to synchronize outbound "waves" with broader marketing motions, including product launches, webinars, and real-time industry trends
• Intent-Driven Execution: Skill in mapping sequences to specific buying triggers and intent signals to increase relevance and conversion
• Data-Driven Optimization & Performance Analysis: Rigorous A/B Testing: Mastery of multivariate testing across subject lines, CTAs, and cadences to isolate high-performing variables
• Full-Funnel Analytics: Ability to build and maintain comprehensive dashboards tracking KPIs from open rates through to "meeting-held" and pipeline velocity
• Insight Synthesis: Competency in translating raw performance data into "next bet" strategic recommendations for leadership
• Persona-Centric Messaging & Copywriting: ICP & Persona Mapping: Deep understanding of mapping specific pain points and competitive landscapes to tailored messaging
• Qualitative Synthesis: Ability to bridge the gap between sales and marketing by translating live SDR call feedback into scalable high-conversion assets
• Advanced Personalization: Skilled in moving beyond "spray and pray" to high-relevance segmentation based on firmographics and technographics
• Technical Operations & Deliverability: Domain Hygiene & Compliance: Expert knowledge of sender reputation management, inbox warmup, and global privacy regulations (GDPR, CAN-SPAM)
• RevOps Partnership: Proficiency in collaborating with operations teams to engineer clean lead handoffs and seamless CRM transitions between SDRs and AEs
• AI Integration: Ability to leverage LLMs (Claude, ChatGPT) and AI tooling to scale personalized outreach while maintaining a distinct, human-centric brand voice
• Cross-Functional Leadership & Collaboration: Sales Enablement: Proven ability to partner with large SDR teams to provide the tools, copy, and insights needed for outbound success
• Nurture & Re-engagement: Skill in developing long-term "hand-off" and "circle-back" strategies for prospects who are not yet ready to buy

Requirements:

• Proven track record leading outbound at a B2B SaaS company
• You've owned sequences for an SDR team and have the metrics to prove they worked
• You know how to generate qualified pipeline without leaning on paid
• You write outbound that doesn't sound like outbound
• Short, specific, human copywriting skills
• You measure what works, what doesn't, and optimize accordingly
• Comfortable in HubSpot, outbound platforms, and analytics tools
• You run real experiments, not directional ones
• You know how to structure A/B tests that produce decisions
• You've sat next to SDRs and AEs, listened to calls, and turned conversations into copy
• You don't build in a vacuum
• Fast-paced, ambiguity-tolerant, detail-oriented
• Comfortable pivoting when the data tells you to
• Eager to learn, experiment, and continuously improve
• Experience marketing into multifamily, real estate, or proptech
• Familiarity with signal-based outbound and 'warmbound' approaches, and implementing those alongside cold outbound
• Hands-on with AI-native outbound tooling (Clay, Smartlead, Instantly, n8n, Claude, ChatGPT, etc.)
• Email deliverability expertise: DMARC, DKIM, SPF, warmup strategy, ESP migrations