Senior Product Marketing Manager

Veracode is a global leader in Application Risk Management for the AI era, and they are seeking a Senior Product Marketing Manager to own the full product marketing lifecycle for parts of their platform. This role involves developing product positioning, leading product launches, creating sales enablement materials, and collaborating with cross-functional teams to drive growth.

Responsibilities:

• Develop and refine positioning, messaging, and value propositions for Veracode’s core products and new innovations
• Lead end-to-end planning and execution for product launches, releases, and major feature updates — including campaign strategy, sales plays, and enablement
• Partner with sales enablement to create compelling sales collateral, pitch decks, battle cards, demos, and training materials to equip the sales team to win deals
• Work with content, demand gen, and creative teams to produce high-impact assets such as whitepapers, ebooks, webinars, blog posts, case studies, and website copy that highlight customer outcomes
• Partner closely with Product Management, Sales, Demand Generation, Field Marketing, and PR to drive pipeline, adoption, and revenue growth
• Conduct ongoing market research, win/loss analysis, competitive analysis, and buyer persona development to keep our messaging sharp and differentiated
• Collaborate with Customer Success and Product teams to gather insights and turn customer successes into compelling stories and references

Requirements:

• Product marketing experience in B2B SaaS (cybersecurity, application security, or DevSecOps experience strongly preferred)
• Proven ability to simplify complex technical concepts (especially around code security, vulnerabilities, AI in security, or software supply chain risks) into clear, benefit-driven messaging
• Strong track record of successful product launches and GTM execution
• Excellent written and verbal communication skills with experience creating sales collateral and customer-facing content
• Data-driven mindset — comfortable using win/loss data, usage metrics, and market insights to inform strategy
• Ability to thrive in a fast-paced environment and manage multiple priorities
• Bachelor's degree in Marketing, Business, Computer Science, or a related field (or equivalent experience)
• Experience in cybersecurity or application security (AppSec, SAST, SCA, DAST, DevSecOps)
• Familiarity with the developer and security buyer personas
• Experience working with AI-powered products or modern software development workflows
• Hands-on experience with tools like Salesforce, Highspot, Gong, or marketing automation platforms