Senior Product Marketing Manager

RevenueCat is a remote-first company that provides a platform for in-app subscriptions, processing over $12B in annual purchases. They are seeking a Senior Product Marketing Manager to lead go-to-market efforts, create compelling marketing communications, and empower teams with product knowledge to drive user adoption and retention.

Responsibilities:

• Own key product areas to deeply understand the features we’re launching and the use cases and needs behind them. Craft compelling communication plans both within the organization, and to existing and prospective customers
• Working with our marketing operations team to execute insight-based lifecycle campaigns to drive adoption, retention and community
• Translate product messaging and customer understanding into visually compelling and highly converting web experiences with the help of our external web development agency. You’ll chart the vision for the story our website tells and the illustrations, animations and tools we create to convey it
• Organizing, facilitating, and translating customer interviews into compelling case studies and testimonials that showcase the value of RevenueCat
• As an expert in your areas of product focus, you’ll empower developer-facing teams with the resources and training they need to support developers and ensure their success
• Keeping your finger on the pulse of the mobile app industry and competitors to inform go-to-market strategies and uncover new opportunities for growth
• Taking on unique projects with minimal instruction, coordinating the collection of 1000 screenshots to launch Paywalls.com, designing, printing and shipping a calendar of cat photos, hosting the World Paywall Speed Building Championships, or crafting a keynote speech for leadership. You’ll get to work on projects that stretch your creative muscles

Requirements:

• 5+ years of experience in Product Marketing within a B2B or B2D SaaS environment, preferably targeting developers or software companies
• Experience owning end-to-end go-to-market efforts, including tier 1 product launches
• Strong project management skills to prioritize multiple initiatives and execute effectively across teams
• Strong creative instincts and direction
• Excellent editorial judgment: you understand audience, tone, and communication objectives
• Exceptional communication skills to collaborate across technical and non-technical teams
• A proven ability to translate complex technical concepts into compelling messaging that resonates with different audiences
• The resourcefulness to take on unique, sometimes ambiguous projects that require initiative and problem-solving
• Previous experience as a solo-marketer is preferred
• Have experience in the mobile app ecosystem or working with subscription-based software products
• Have worked in an early-stage tech company or led new initiatives independently in a larger organization
• Have experience working as a solo marketer or solo PMM within an organization
• Are comfortable with tools like Notion, Slack, Zoom, and Linear for remote collaboration