Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of performance-oriented brands. As the Local Marketing Manager, you will be responsible for driving brand awareness and product consumption in priority markets through localized marketing strategies and community engagement.
Responsibilities:
- Own and execute the local marketing strategy for assigned market, translating national brand priorities into culturally relevant, high-impact local programs
- Plan, manage, and optimize field marketing, sampling, and experiential activations at key moments in local culture (events, campuses, retail, fitness, nightlife, community)
- Lead, coach, and manage Field Marketing Managers and Brand Ambassadors, ensuring best-in-class execution, professionalism, and brand representation
- Build and manage local partnerships with retailers, gyms, colleges, events, talent, athletes, and influencers to drive awareness and trial
- Serve as the local market expert and brand voice, providing insights on culture, trends, competitors, and opportunities unique to the region
- Partner closely with Sales, DSD partners, and Retail Marketing to support launches, promotions, and in-store execution that drive velocity
- Oversee budget management, resource allocation, and vendor coordination to maximize impact and efficiency
- Track, analyze, and report on key KPIs (events executed, samples distributed, impressions, household penetration indicators, velocity drivers)
- Identify what’s working locally and optimize or pivot strategies to improve performance and scale best practices across markets
- Ensure all activations and partnerships are on-brand, compliant, and operationally sound
Requirements:
- Bachelor's degree in Marketing, Communications, Business, PR or related field
- Has 3-5 years of experience in marketing and/or event planning
- Experience working with Beverage DSD's and/or distribution partners
- Has demonstrated leadership ability
- Experience managing and developing field or local marketing teams (hiring, coaching, performance management)
- Experience partnering cross-functionally with Sales, Retail Marketing, Influencer/Talent, and Brand teams
- Strong budget ownership experience, including forecasting, spend tracking, and ROI optimization
- Demonstrates exceptional interpersonal skills and is a collaborative team player
- Proficiency in Microsoft Word, Excel, and Outlook
- Demonstrates and excels with communication skills
- Is a social chameleon and can network with a wide range of industries and personalities
- Is extremely organized and can juggle multiple, competing priorities
- Is creative and resourceful; can resolve issues/problems that may come up in the field
- Can think and plan strategically and holistically but also demonstrates exceptional attention to detail
- Must be willing to work nights and weekends
- Is self-motivated and a self-starter
- Ability to carry 50lbs+ and meet physical demands of the job