LucidLink is a fast-growing startup on a mission to make data instantly and securely accessible from everywhere. They are seeking a Senior Field Marketing Manager who will own and execute the regional field marketing strategy, partner with sales teams, and drive measurable pipeline generation through high-impact events.
Responsibilities:
- Own and execute the regional field marketing strategy aligned to pipeline, revenue, and territory goals
- Partner closely with Sales and Account Executives through regular planning cadences to identify opportunities, build joint account plans, and drive account-based marketing (ABM) programs
- Plan and execute high-impact field programs and events — including trade shows, executive roundtables, roadshows, and customer experiences — delivering 8–10 events per quarter
- Drive measurable pipeline generation and maximize ROI from strategic industry events through strong execution, follow-up, and attribution
- Collaborate cross-functionally with Product Marketing, Growth, Content, Brand, and Digital teams to deliver integrated campaigns and consistent messaging
- Own field marketing KPIs, reporting, attribution, and program optimization using Salesforce, Marketo, and related tools
- Manage the field marketing budget, vendor relationships, and operational execution to ensure scalable, high-quality program delivery
- Travel as needed to lead events, strengthen sales partnerships, and support regional growth initiatives
Requirements:
- 7–10 years of experience in B2B SaaS marketing, with a strong focus on field marketing, demand generation, or regional marketing
- Proven track record of driving measurable pipeline growth through events, integrated campaigns, and account-based marketing (ABM) programs
- Experience partnering closely with enterprise or mid-market Sales teams and influencing senior sales stakeholders
- Strong field marketing expertise, with the ability to own strategy, execution, and optimization — not just event logistics
- Analytical and data-driven mindset, with experience using Salesforce, Marketo, and related tools to measure performance and optimize ROI
- Highly organized and execution-oriented, with strong project management and cross-functional collaboration skills
- Comfortable operating in fast-paced, high-growth environments with a hands-on, resourceful, and 'figure it out' mentality
- Ability to leverage AI tools and automation to improve marketing efficiency and execution
- Experience in Media & Entertainment, creative tools, cloud infrastructure, or related industries is a plus