Parsley Health is a leading holistic medical practice that combines advanced testing, root-cause medicine, and personalized care plans to address chronic conditions. They are seeking a fractional Growth Product Manager consultant to lead a conversion-rate optimization engagement focused on improving the customer acquisition and clinical onboarding funnel. The role involves auditing the funnel, generating hypotheses, running experiments, and collaborating with product design and engineering to drive measurable improvements.
Responsibilities:
- Lead the Care funnel CRO workstream. Audit the funnel, generate hypotheses, size and prioritize tests, brief design and engineering partners, support QA, monitor launches, call results, and recommend which winners should be shipped to 100 percent
- Manage and curate the experiment backlog. Maintain a single source-of-truth backlog in PostHog and Linear, continuously adding, deduping, and reprioritizing tests against the KPIs below. Re-rank priorities at least every two weeks based on results, expected impact, effort, and business need
- Data and reporting. Set up and maintain per-experiment PostHog dashboards and produce a weekly written experiment readout summarizing what’s running, current results, statistical confidence, and recommended next actions. The readout should be clear enough for non-PM executives to understand and use
- Build a durable findings library. Maintain a living CRO learnings document capturing each experiment’s hypothesis, variants, result, and takeaway so insights survive past the engagement and can transfer cleanly to a future owner
Requirements:
- 7+ years of experience in growth product or CRO
- track record of running structured experimentation programs that moved real funnel metrics
- fluency in experiment design, including hypothesis framing, sizing, power, guardrails, and clean readouts
- hands-on experience with PostHog, Mixpanel, Amplitude, or other behavioral analytics tools
- ability to build your own dashboards, debug instrumentation, and write SQL when needed
- comfort working in Linear and Figma
- ability to coordinate directly with engineering and design without a project manager in between
- strong written communication skills
- experience with checkout or join flows for consumer healthcare, telehealth, or membership products