Hitachi Energy is a global leader in advancing sustainable energy solutions, and they are seeking a Marketing Competency Manager to develop impactful messaging for advanced power and electrical solutions. This role involves collaborating with Sales, Product Marketing, and Engineering teams to translate technical features into customer-centric narratives and drive consistency in communication across key market segments.
Responsibilities:
- Develop unified messaging frameworks for power and electrical solutions
- Translate technical features into clear customer value propositions
- Create industry-specific message playbooks for key segments
- Train teams to communicate complex concepts in simple ways
- Build tools that improve technical-to-commercial translation
- Maintain a centralized hub for messaging and marketing resources
- Analyze market trends to inform messaging strategy
- Benchmark competitors and strengthen value differentiation
Requirements:
- Bachelor's degree in Marketing, Engineering, Business, or related field
- 5+ years in marketing, sales enablement, or product marketing
- Experience in power, electrical, or industrial sectors
- Strong knowledge of electrical infrastructure or power distribution
- Ability to translate technical detail into compelling messaging
- Effective communication and stakeholder engagement skills