Senior Director, Marketing Operations and Performance

SGS is the global leader in inspection, verification, testing, and certification services. They are seeking a Senior Director, Marketing Operations & Performance to build and scale their Marketing Operations and Analytics function, driving data-informed decision-making and optimizing performance across channels.

Responsibilities:

• Develop and lead a robust analytics framework that connects marketing activity to pipeline, revenue, and margin across multiple service lines
• Define and standardize KPIs across regions and LOBs (e.g., pipeline contribution, cost per opportunity, win rates, sales cycle velocity)
• Build dashboards and executive reporting to provide visibility into performance at global, regional, and business line levels
• Advance attribution models suited to long, complex B2B and account-based sales cycles
• Translate data into actionable insights to inform go-to-market strategy, account prioritization, and vertical focus
• Own and optimize the marketing technology ecosystem (e.g., CRM, marketing automation, intent data, analytics tools)
• Partner closely with Sales Operations to align on funnel definitions, lead management, and reporting standards
• Design and implement scalable lead and account management processes (including scoring, routing, and lifecycle management)
• Ensure high standards of data quality, governance, and compliance across systems and regions
• Identify opportunities to improve campaign effectiveness across digital, events, and field marketing in a highly technical B2B environment
• Establish and scale test-and-learn frameworks to continuously improve conversion rates and ROI
• Support strategic planning, forecasting, and budget allocation across industries and service lines
• Enable more effective account-based marketing (ABM) and key account targeting strategies
• Serve as a key advisor to the Head of Marketing & Communications, North America, and regional business leaders
• Build and lead a high-performing Marketing Operations & Analytics team across the business lines
• Drive alignment across global, regional, and business line marketing teams
• Champion a culture of data-driven decision-making, accountability, and continuous improvement

Requirements:

• Bachelor's degree from an accredited university in marketing and/or communications or related field of study
• 10+ years of experience in marketing operations, marketing analytics, or commercial operations within a complex, matrixed B2B organization
• Proven track record of connecting marketing performance to revenue outcomes in long, consultative sales cycles
• Deep expertise in CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot)
• Strong analytical capabilities, including experience with BI tools (e.g., Tableau, Power BI) and data modeling
• Experience working across multiple business lines, regions, and stakeholder groups
• Exceptional stakeholder management skills, with the ability to influence senior leadership
• Preferred experience & technical understanding of key marketing tools including with Monday.com