Marketing Manager, Platform

Amplify is a leader in K–12 education, providing innovative teaching and learning experiences. The Marketing Manager, Platform will support the execution of marketing strategies for Amplify’s platform offerings, creating engaging materials and promoting new features to enhance user engagement.

Responsibilities:

• Support the execution of the platform marketing strategy through the following elements:
• Create compelling marketing materials, such as flyers, posters, and other collateral
• Support video and photography projects
• Assist in planning and executing contests to engage and grow the user community
• Write clear and compelling copy that aligns with our positioning and messaging
• Promote new features to both potential and current users, working closely with Product Managers and product development leaders
• Organize and host events for the Amplify Classroom user base, influencers and decision-makers
• Write emails that keep Amplify Classroom’s robust user community engaged, focusing on new features, tools, and lessons
• Support the development and delivery of sales training
• Collaborate with the platform and platform marketing teams to drive usage, nurture the user community, and enhance engagement and brand loyalty
• Advocate for users’ and customers’ interests by sharing feedback with the platform and marketing teams
• Deploy marketing tactics to optimize the demand funnel for Amplify’s core programs, including hand-raiser MQLs and SQL conversions

Requirements:

• 3+ years of work experience in education, educational marketing, educational technology or a related field
• Bachelor's degree or equivalent experience
• Excellent verbal and written communication skills
• Strong organizational skills
• Knowledge of the Amplify Classroom platform and tools
• Experience conducting research and organizing/presenting findings
• Ability to produce high-quality outcomes in a fast-paced, results-oriented environment
• Self-directed and motivated, with the ability to pivot quickly
• Experience developing compelling marketing materials for direct-to-consumer campaigns
• Experience gathering and interpreting data to optimize marketing campaigns
• Experience editing short-form video content