Lineage ProvisionsRemote
VP, Growth Marketing
United States of America
Full Time
6 hours ago
Visa Sponsor
Key skills
DTC eCommerce GrowthCPG GrowthSubscription Revenue ScalingPaid AcquisitionMeta AdvertisingGoogle AdvertisingYouTube AdvertisingTikTok AdvertisingUGC ProductionAffiliate MarketingCreative StrategyShopify EcosystemDTC Marketing MetricsAttribution PlatformsIncrementality TestingMarketing Mix ModelingRetention MarketingSubscriber LTV ManagementChurn ReductionLanding Page CROUX/UI EnhancementsAgency ManagementCreative StrategizingShopify
About this role
Lineage Provisions is a company focused on making animal-based nutrition easy and high-quality. They are seeking a VP of Growth Marketing to lead their growth strategy, manage a cross-functional team, and drive new customer acquisition through various channels including paid acquisition and organic growth.
Responsibilities:
- Build and continuously evolve Lineage’s growth playbooks
- Design scalable systems for: Paid acquisition (Meta-first, multi-channel expansion), UGC + creator pipelines, Affiliate / performance partnerships, Founder-led organic growth (critical)
- Translate strategy into clear weekly execution + KPIs
- Oversee multi-million dollar annual spend
- Drive performance across: Meta (core), Google / YouTube, Emerging channels (TikTok, etc.)
- Optimize to contribution, not vanity ROAS
- Continuously push new audience + creative expansion
- Own the creative engine, not just performance
- Build repeatable systems for: High-volume UGC production, Ad concept pipelines (hooks, angles, offers), Iteration velocity
- Partner tightly with content + founder to unlock scroll-stopping creative
- Leverage and scale Dr. Paul Saladino’s platform
- Build systems that convert: Organic reach → leads → customers
- Launch and scale: Lead magnets, Advertorial funnels, “Blog ads” / whitelisting strategies
- Constantly ideate and test: Offers (bundles, discounts, entry points), Funnels (sample packs, subscriptions, lead gen)
- Improve: AOV, Conversion rate, New customer acquisition efficiency
- Build a subscription-first growth engine
- Drive: Repeat purchase rate, Cohort LTV (30 / 60 / 90 day)
- Partner with Retention lead on: Email / SMS, Post-purchase flows, Retention campaigns
- Lead and develop a high-performance growth org: Paid, Retention, Creative / Content, Affiliates, Brand / Partnerships
- Set clear ownership, KPIs, quarterly rocks and accountability
- Create a culture of: Speed, Ownership, Relentless iteration
Requirements:
- 6+ years of DTC eCommerce Growth experience (CPG / VMS highly preferred)
- Expert understanding of building repeatable, scalable growth systems, not just paid ads
- Team leader and people manager, capable of driving channel-level performance
- Expert knowledge of how to efficiently scale new customer acquisition for a subscription-heavy CPG brand
- World-class creative strategist: can build frameworks for ad creatives, angles, hooks, messaging, understand landing page CRO best practices, etc
- Shopify ecosystem expert (Platform functionality, apps, integrations)
- Expert knowledge of advanced DTC marketing metrics (nCAC, aMER, iROAS, etc)
- Experience leveraging next-gen attribution tactics / platforms for incrementality testing / MMM modeling (Haus, Prescient, Triple Whale, Northbeam)
- Very strong retention knowledge, especially around driving subscriber LTV / churn reduction
- Deeply analytical and comfortable modeling first-order profitability and ROAS vs LTV
- Write “24” in your application under “What's your favorite number?” so we know you read this
- Ability to design and test landing pages, page components and UX/UI enhancements as part of an ongoing CRO process
- Can manage external agencies and contractors while owning outcomes
- Care deeply about health, food, and building a brand with integrity
- Prefer low-ego, remote, async work environments