Senior Director, Product Marketing

ReversingLabs is a leading provider of threat intelligence solutions aimed at enhancing cybersecurity for organizations globally. They are seeking a Senior Director of Product Marketing to design and manage product marketing strategies that effectively communicate their value propositions and competitive differentiators in the cybersecurity domain.

Responsibilities:

• Develop and manage ReversingLabs' core use case messaging, positioning, and key collateral
• Lead the Product Marketing team, operating as a player-coach who drives strategy while staying close to execution on high-priority initiatives
• Facilitate executive alignment on value proposition and key messaging
• Implement and manage cross-functional processes with other teams supporting new product introduction, solution messaging, sales enablement, campaign development, demand generation, and sales support
• Champion AI tools for product marketing, collaborating cross-functionally to establish processes around governance, use cases, and team use, ensuring AI accelerates productivity without compromising brand voice or factual integrity
• Integrate AI tools into the collateral generation workflow to increase throughput of first drafts for datasheets, solution briefs, white papers, social posts, and blogs, while maintaining rigorous human editorial standards and technical accuracy review
• Manage the marketing product launch process, including acting as an evangelist for new product capabilities
• Understand market trends, customer requirements, product use cases and buying behavior, supporting corporate strategic and tactical campaign activities
• Own day-to-day and long-term management of our competitive landscape, with the ability to adjust messaging, positioning, and supported collateral to maintain competitive differentiation
• Develop and curate strong messaging, campaigns, and sales and channel assets, including presentations, videos, demos, solution maps, white papers, and data sheets
• Educate the market about ReversingLabs' value offerings through multiple assets such as demos, white papers, workshops, presentations, and blogs, driving views of those assets
• Assist with the ReversingLabs customer reference program to engage our customers and to showcase customer success, case studies, and value realization achieved using ReversingLabs
• Work closely with Demand Generation, Creative, Content Marketing, Field Marketing, Channel Marketing, Sales Enablement, Sales, and ReversingLabs executives
• Establish KPIs and metrics to evaluate the effectiveness of product marketing and continuously analyze data to optimize strategies
• Manage and expand ReversingLabs' industry analyst program to advance the understanding and inclusion of ReversingLabs' offerings in their research and reports

Requirements:

• 10+ years of experience in product marketing in the cybersecurity industry, preferably within the software supply chain security or threat intelligence space
• Proven ability to build and lead a high-performing product marketing team
• Demonstrated ability to deeply understand the technical aspects of our solutions to properly position them in the market
• PE- or VC-backed startup experience is a plus
• Track record in building new categories and or pivoting categories
• Deep understanding of the security market and competitive landscape
• Experience building trusted relationships with executive sponsors and end users
• Bachelor's degree in computer science, marketing, business, or related area
• Outstanding written and verbal communication skills to explain and translate complex technology concepts into simple and intuitive communications, messaging, presentations, and web experiences
• Experience with evangelizing products and public speaking at conferences and webinars
• Proven track record of taking ownership and delivering results in a fast-paced and dynamic business environment
• Demonstrated experience managing projects across functional teams, including engineering, design, marketing, and operations
• Experience with analyst relations
• Uses data to measure results and inform decision-making and strategy development
• Based in the United States
• Ability to travel 30% of the year