Product Marketing Manager

Wordly is revolutionizing the multi-billion dollar live translation and caption market with their industry leading AI solution. They are seeking a Product Marketing professional to build and execute marketing programs to increase awareness and sales for their AI platform, working closely with various teams to implement global programs.

Responsibilities:

• Messaging – define target market ICP, value proposition, etc
• Market Intelligence – conduct competitive analysis, win / loss interviews, SWOT analysis
• New Markets - conduct market research and customer interviews
• Launches - manage go to market plans for new products (NPI)
• Sales / Channel Enablement – create training, battle cards, playbooks, presentations
• Content – create website pages, blog posts, eBooks,datasheets, videos, case studies
• Lead Gen – define strategy and create content for email campaigns, advertising, webinars, events, PR, and other programs
• Analyst Relations – participate in briefings and inquiries

Requirements:

• 3+ years B2B product marketing experience with an AI or SaaS business
• Proven success leading product launches and managing GTM programs for B2B tech products - messaging, packaging, naming, pricing, etc
• Extensive experience working on digital marketing programs – paid search, SEO / AEO / GEO, webinars, email, social, etc
• Extensive experience selecting and using martech tools - HubSpot, G2, Demand Base / 6 Sense, Drift, Aligned, ChatGPT / Gemini / Claude, Google Analytics, Semrush, etc
• Excellent writing skills with a portfolio of blog posts, ebooks, case studies, etc
• Experience developing presentation content and speaking at webinars, conferences, etc
• Experience working with Forrester, Gartner, and other analysts
• Experience with graphic and video editing software like Canva, Veed, CapCut
• Comfortable defining GTM strategies providing hands-on implementation
• Experience working at an early stage, high growth startup is a plus