Marketing Manager

SharkNinja is a global product design and technology company focused on delivering innovative lifestyle solutions. The Marketing Manager will drive strategy and execution from product conception to launch, ensuring alignment across global teams and maximizing sales through effective category leadership.

Responsibilities:

• Own the category — pricing, positioning, competitive landscape, portfolio architecture, and roadmap — translating consumer and market insights into strategies that drive rate of sale
• Champion the consumer in every decision
• Drive end-to-end readiness across packaging, detail pages, and retail surfaces
• Lead global launch programs from brief to market, coordinating across IMC, creative, media, social, PR, SEM, CRM, and retail

Requirements:

• 8+ years of marketing experience in CPG or consumer products
• Experience owning roadmap, pricing, portfolio strategy, and retail readiness
• Proven track record in product commercialization and global launch execution
• Strong creative strategy, claims development, and consumer insights experience
• Degree in Marketing or related field
• Local to Needham MA HQ, we are on site 3x a week (No relocation support)
• MBA preferred