Director, Strategic Technology Marketing

ServiceNow is a leading company in Information Technology and Services, focused on building an AI-native culture for business reinvention. They are seeking a Director of Strategic Technology Marketing to own the marketing strategy and execution for high-value technology partnerships, driving significant revenue contributions and managing key marketing initiatives.

Responsibilities:

• Build and maintain individualized marketing business plans for each named partner, aligned to contractual revenue targets, co-sell commitments, and joint GTM priorities. Plans are reviewed and updated quarterly with the partner and with internal executive sponsors
• Serve as the senior marketing counterpart to partner VPs and CMOs. Maintain regular cadence with partner marketing leadership, participate in joint executive steering committees, and represent Global Partner Marketing in Command Center reviews
• Own the marketing-sourced pipeline number for the strategic tech accounts portfolio. Design and execute co-sell campaigns, joint demand generation programs, and partner-sourced lead motions that deliver against contractual pipeline commitments
• Develop the narrative for each partnership's joint value proposition, including co-branded content, joint solution messaging, customer proof points, and thought leadership that positions the integration as differentiated in the market
• Own partner presence and activation at ServiceNow tentpole events (Knowledge, regional World Forums) and partner-hosted events. Coordinate joint speaking opportunities, executive meetings, and on-site activations
• Operate as the connective layer between the partner's marketing organization and ServiceNow's internal teams: regional field marketing, product marketing, demand generation, and the partner sales team
• Identify and activate new bilateral technology partnerships from the prospect bench. Build the initial marketing engagement model, validate co-sell potential, and develop the business case for expanding the active portfolio
• Track and report on partner-sourced pipeline, campaign performance, co-sell conversion rates, and marketing ROI for each named account. Deliver quarterly results to leadership and to executive sponsors through the Command Center cadence

Requirements:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry
• 8+ years of experience with an emphasis on leading projects, teams and marketing/business operations
• Strategy to Execution Mindset, Results Focus, Teaming and Collaboration Skills