Exclusive Agency (EA) Marketing Program Management Senior Consultant II

Allstate Insurance Co. is a company dedicated to protecting families and their belongings from life’s uncertainties. The Exclusive Agency (EA) Marketing Program Management Senior Consultant II will support the planning, development, and execution of complex marketing programs aimed at increasing awareness and profitability for Allstate's Exclusive Agents in their local markets.

Responsibilities:

• Develop and execute integrated marketing programs designed to support Exclusive Agency marketing plans
• Lead end-to-end program planning from concepts and pilot design, launch, and optimization
• Contribute to the design of strategies to drive growth and retention through collaboration with internal partners and external vendors overseeing onboarding, scope, timelines, budgets and deliverables
• Manage multiple, complex marketing projects, including developing detailed project plans and timelines
• Create and deliver educational resources, communications and presentations designed to ensure awareness and adoption of programs amongst varied stakeholder groups
• Analyze and report on program performance using insights to modify or improve future programs
• Facilitate cross-functional teams to ensure seamless implementation of marketing campaigns

Requirements:

• Develop and execute integrated marketing programs designed to support Exclusive Agency marketing plans
• Lead end-to-end program planning from concepts and pilot design, launch, and optimization
• Contribute to the design of strategies to drive growth and retention through collaboration with internal partners and external vendors overseeing onboarding, scope, timelines, budgets and deliverables
• Manage multiple, complex marketing projects, including developing detailed project plans and timelines
• Create and deliver educational resources, communications and presentations designed to ensure awareness and adoption of programs amongst varied stakeholder groups
• Analyze and report on program performance using insights to modify or improve future programs
• Facilitate cross-functional teams to ensure seamless implementation of marketing campaigns
• Budgeting
• Deliverables Management
• Marketing Campaigns
• Marketing Planning
• Marketing Programs
• 3 or more years of experience