Customer Advocacy Marketing Manager

Redwood Software is a leader in full stack automation for mission-critical business processes, seeking a passionate Customer Advocacy Marketing Manager. This role will build and lead a customer advocacy program to amplify customer voices, drive brand loyalty, and support business growth through strategic initiatives and content creation.

Responsibilities:

• Develop and implement a comprehensive customer advocacy program strategy, including goals, objectives, and key performance indicators (KPIs)
• Build and manage a robust customer reference program, identifying, recruiting, and nurturing customer advocates
• Oversee the creation of compelling customer success stories, case studies, testimonials, and other advocacy content across various formats (written, video, etc.)
• Identify and secure customer speakers for webinars, conferences, and other events, providing them with the necessary support and resources
• Design and execute a customer awards and recognition program to celebrate customer achievements and foster a sense of community
• Partner with the customer education team to develop and manage a thriving online user community, facilitating peer-to-peer interaction and knowledge sharing
• Spearhead the planning and execution of an annual in-person user conference, creating a valuable experience for customers and showcasing Redwood’s solutions
• Collaborate with sales, marketing, product, and customer success teams to align on advocacy initiatives and maximize program impact
• Track and report on program performance, demonstrating the value of customer advocacy to the organization
• Stay up-to-date on industry best practices and emerging trends in customer advocacy marketing

Requirements:

• 5+ years of experience in B2B marketing or customer success, with a focus on customer advocacy, customer marketing, or related areas
• Proven track record of building and managing successful customer advocacy programs from scratch
• Experience in developing and executing various types of customer content (case studies, testimonials, videos, etc.)
• Strong understanding of customer engagement strategies and best practices
• Excellent communication, interpersonal, and presentation skills, with the ability to build relationships with customers and internal stakeholders
• Ability to work independently and as part of a team, with strong project management and organizational skills
• Data-driven approach with experience in tracking and reporting on program performance
• Bachelor's degree in Marketing, Communications, or a related field
• Experience managing customer communities and user conferences is a plus
• Experience in the software industry, particularly in the automation or managed file transfer space, preferred
• Advanced degrees or certifications are a plus