Marketing Innovation Manager

Horizontal Talent is seeking a dynamic Marketing Innovation Manager to lead the go-to-market execution of a digital surgical platform. This role bridges field marketing and evidence strategy, making a significant impact in the medical device industry.

Responsibilities:

• Lead the execution of marketing strategies and campaigns for a digital surgical platform
• Collaborate with cross-functional teams to ensure alignment on launch readiness and surgeon engagement
• Develop and manage marketing collateral, ensuring compliance with medical, legal, and regulatory standards
• Translate clinical data into effective marketing messages that highlight the platform’s value
• Engage with key opinion leaders and pilot sites to gather feedback and refine engagement strategies
• Drive the development of training tools and resources for field teams to enhance product knowledge and engagement

Requirements:

• 5–8 years of experience in medical device marketing or commercial execution, with a focus on surgical or digital health
• Strong understanding of clinical workflows and stakeholder dynamics within the healthcare industry
• Proven ability to develop impactful messaging and marketing tools for commercial teams
• Excellent collaboration skills to work effectively in a matrixed organizational structure
• Experience in launch planning and sales enablement
• Background in clinical marketing or evidence-based messaging
• Strong project management skills, with the ability to manage timelines and deliverables