Marketing: Growth & Partnerships

Garena is building a new AI-native consumer social product for the U.S. market, focusing on creating a next-generation social experience. The role involves driving market entry, acquiring users, building partnerships, and engaging with creators and communities in the U.S.

Responsibilities:

• Own U.S. cold-start growth: content seeding, acquisition campaigns, launch activations, and grassroots experiments
• Recruit and activate early users, creators, micro-influencers, campus groups, and niche communities
• Run social-native campaigns across TikTok, Instagram, YouTube Shorts, Reddit, Discord, or any relevant online communities
• Build partnerships with U.S. marketing agencies, creator networks, community operators, campus groups, and distribution partners
• Track U.S. social trends, meme culture, creator behavior, youth culture, and emerging communities; turn signals into timely growth and partnership ideas
• Share clear U.S. market feedback with internal teams to support product, content, positioning, and growth decisions

Requirements:

• Bachelor's degree or above
• 3-5 years of experience in digital marketing, growth marketing, social media, creator partnerships, partnership marketing, or consumer internet products
• Strong understanding of the U.S. digital market, especially social media, creators, online communities, and youth culture
• Experience with consumer digital products, social platforms, entertainment products, creator tools, marketing agencies, or internet-native brands
• Able to plan and execute acquisition campaigns, creator outreach, social growth experiments, or launch activations
• Deep familiarity with TikTok, Instagram, YouTube Shorts, Reddit, Discord, meme culture, and creator behavior
• Able to spot early trends, explain why they matter, and turn them into growth actions
• Experience working with creators, agencies, online communities, campus groups, or digital ecosystem partners
• Hands-on operator: can build lists, send outreach, coordinate creators, test messaging, launch campaigns, and move fast
• Strong English communication; able to explain U.S. market context clearly to a global team
• Comfortable working remotely with a cross-border team in a 0-to-1 environment
• Existing U.S. network across creators, agencies, creator collectives, campus groups, or online communities
• Experience launching a product, campaign, creator program, ambassador program, or community from zero
• Experience with influencer seeding, grassroots acquisition, referral loops, social growth loops, or partnership-led growth
• Familiarity with AI products, social AI, creator tools, editing tools, entertainment apps, or digital communities
• Startup or early-stage product experience
• Experience working with Gen Z / young consumer audiences