Product Marketing Manager

Oscar Health is a health insurance company focused on technology and member service, and they are seeking a Product Marketing Manager to join their Product Marketing Team. This role involves developing and executing go-to-market strategies for Oscar's insurance products and digital experiences, while collaborating with various teams to ensure alignment with customer needs and market demands.

Responsibilities:

• Drive the end-to-end go-to-market lifecycle for products, ensuring seamless coordination from the initial concept and feature-to-benefit translation through to launch and member adoption
• Act as the primary marketing point of contact; proactively identifying market needs and representing the 'Voice of the customer' in cross-functional forums to ensure product developments align with member lifestyle goals
• Transform complex technical frameworks into clear, motivating narrative structures. Own the development of messaging houses, value propositions, and reasons-to-believe (RTBs) that drive consistency across all touchpoints
• Partner deeply with internal teams to synthesize member insights and UX research into actionable product requirements. Guide external vendors and agencies to ensure creative content and distribution strategies are grounded in strategic product truths
• Create and maintain high-impact enablement strategies for both B2B (Brokers/Providers) and D2C (Members) audiences. Work with our sales enablement team to develop playbooks, sales battlecards, and training materials that empower partner teams to effectively communicate Oscar's unique value
• Track and report on product-specific KPIs, including adoption rates, conversion deltas, and engagement metrics. Partner with data teams to identify optimization opportunities and lead the share-out of launch results and 'lessons learned' to stakeholders
• Contribute to the continuous improvement of the Product Marketing toolkit—including the management of 'Modular Messaging Banks'—while fostering a data-driven culture and providing peer mentorship within the team
• Navigate the complex healthcare regulatory environment by ensuring all product claims and marketing materials comply with applicable laws and state-filing requirements
• Compliance with all applicable laws and regulations
• Other duties as assigned

Requirements:

• Bachelors degree or 4+ years commensurate experience
• 4+ years relevant work experience in marketing, including experience with driving go-to-market strategies for new products
• Demonstrated experience in Feature-to-Benefit translation, persona development, and drafting multi-channel messaging houses
• Experience presenting GTM strategies and market insights to cross-functional leadership (Product, Sales, and Operations)
• Proficiency in managing complex project timelines (e.g., 16-week cycles) and coordinating high-velocity asset production with Creative teams
• Ability to use data to measure GTM success, including tracking conversion deltas, adoption rates, and member sentiment
• Direct experience in Health-Tech, Insurance (Payers), or highly regulated Fintech
• Familiarity with the 'lifestyle' side of health insurance (Individual & Family Plans, Virtual-First models)
• Hands-on experience with Generative and Evaluative research to drive product strategy
• Experience building Sales Enablement toolkits specifically for brokers or third-party distributors in the healthcare space
• High comfort level with AI/LLM product narratives and the ability to explain complex technical guardrails (like AI safety and QA) to a non-technical audience