Product Marketing Manager

Maxima is the first agentic AI platform for enterprise accounting, purpose-built to deliver SOX-compliant, real-time close. They are seeking a Product Marketing Manager to build their pipeline content engine from scratch, focusing on creating impactful content that drives buyer engagement and decision-making.

Responsibilities:

• Build and own Maxima's pipeline content library: ebooks, guides, whitepapers, reports, ROI calculators, solution briefs, and landing pages
• Write content that earns the respect of senior accounting leaders: clear, authoritative, and genuinely human in a world of AI-generated noise
• Own Maxima's positioning and messaging and translate it into mid-funnel and bottom-funnel assets that move buyers toward a decision
• Design and spec interactive tools including ROI calculators and maturity assessments that generate qualified pipeline
• Build a repeatable content production system with strong briefs, editorial workflows, repurposing pipelines, and distribution processes
• Monitor and improve Maxima's visibility across AI answer engines including ChatGPT, Claude, and Google AI Overviews
• Own the Maxima newsletter as a pipeline nurture channel, including strategy, writing, cadence, and growth
• Partner closely with demand generation and sales to ensure content supports campaigns and shortens sales cycles
• Test new formats and channels with a bias toward fast experimentation and clear pipeline attribution

Requirements:

• Strong positioning instincts: you can take a complex technical product and turn it into a narrative a senior buyer immediately understands
• Proven ability to produce demand gen content that converts: ebooks, guides, reports, and calculators, not just editorial content for its own sake
• Exceptional writer with strong editorial judgment, clarity of thought, and genuine voice: you write like a person, not a language model
• Comfortable translating complex topics and workflows for a senior enterprise audience into simple and differentiated narratives
• AI-native in your workflow (Claude, ChatGPT, etc.)
• Able to build systems and use AI as a force multiplier without losing voice
• High velocity and strong judgment — you ship, learn, and iterate quickly
• Organized and self-directed in an early-stage environment
• Experience at an early- to growth-stage startup (not just executing against an established playbook)
• Experience building content strategy, roadmaps, and editorial systems
• Strong understanding of content distribution, repurposing, and social
• High quality bar and strong taste level
• Experience using modern tools and AI for research and content
• Background in accounting, finance, fintech, or close-adjacent software
• Experience writing about close workflows, reconciliation, or financial operations
• Familiarity with Claude Code or similar AI tooling