Product Marketing Manager

Overflow is a Series B Silicon Valley technology company with a mission to inspire the world to give. They are seeking a Product Marketing Manager to build the function that connects product, sales, customers, and the market, focusing on creating compelling narratives and go-to-market strategies for their philanthropy platform.

Responsibilities:

• Own Overflow's product positioning and messaging across all segments — from starter churches to enterprise ministries — ensuring every touchpoint tells a clear, compelling, and differentiated story
• Build and maintain a messaging framework that translates product capabilities into the language of generosity growth, not just feature specs
• Craft and scale our migration narrative — turning proof points (12% giving increase, 90%+ migration in 8 weeks, 112% retention) into a repeatable, segment-specific story that drives urgency and conversion
• Develop competitive positioning that clearly articulates why Overflow wins against legacy platforms and emerging competitors
• Lead end-to-end GTM strategy for all product launches — from Tap and full-stack giving features to AI-powered tools and new payment methods
• Build the GTM playbook for Overflow, defining launch tiers, cross-functional workflows, channel strategies, and measurement frameworks
• Partner with Product Management and Engineering to inject market and user insights into the product roadmap
• Coordinate cross-functionally with Marketing, Success, Partnerships, and Sales to ensure launches land with impact across every channel and stakeholder group
• Build the sales enablement toolkit from the ground up: battlecards, pitch decks, segment-specific one-pagers, objection handling guides, and a fully functioning demo environment
• Close the AE messaging gap by creating education resources that help reps articulate Overflow's value proposition with confidence across every segment and deal size
• Support the enterprise GTM motion with solutions-oriented collateral, case studies, and proof points that give AEs credibility in complex deals
• Partner with Revenue Operations to identify and act on product-market signals that inform upsell and expansion plays
• Build a customer marketing engine: case studies, testimonials, and customer stories that showcase real outcomes and drive social proof
• Partner with Customer Success to develop in-product enablement content, product documentation, and onboarding materials that reduce time-to-value and drive adoption
• Shape the in-product upsell narrative — working with Product and Growth to identify the right moments, segments, and messaging to drive Tap-to-full-stack conversion
• Drive customer communications for product updates, migrations, and changes with clarity and care
• Own competitive intelligence as a repeatable program — monitoring the church giving and generosity tech landscape and translating shifts into actionable insights for Product and Sales
• Conduct and synthesize user research to deepen our understanding of church leaders, pastors, administrators, and donors across segments
• Identify market trends and whitespace opportunities that inform product strategy and GTM expansion

Requirements:

• 4–6 years of product marketing experience, ideally at a growth-stage B2B SaaS or platform company scaling from early traction to meaningful ARR
• Demonstrated experience building a PMM function or operating as the first (or early) product marketer — you know how to create structure where there is none
• Strong command of positioning, messaging, and GTM strategy with a portfolio showing both strategic thinking and hands-on execution
• Experience creating sales enablement assets (battlecards, decks, one-pagers) grounded in competitive and market insights, with a track record of measurable sales impact
• Experience leading cross-functional product launches end-to-end, coordinating across Product, Engineering, Marketing, Sales, and Customer Success
• Excellent writing and storytelling ability — you can translate complex product capabilities into compelling narratives that resonate with non-technical buyers
• Comfort working in a fast-paced, ambiguous environment where you'll need to prioritize ruthlessly
• Analytical mindset with the ability to use data to inform creative and strategic decisions
• Genuine curiosity about the people we serve — you want to understand church leaders, their challenges, and what generosity means to their communities
• Experience in fintech, payments, or financial services platforms
• Familiarity with the church, nonprofit, or faith-based technology space
• Experience with both product-led growth (PLG) and sales-led motions
• Background in marketing products driven by upsell/expansion revenue (not just new logo acquisition)
• Experience with pricing and packaging strategy
• Hands-on experience with AI-powered product features or tools