Performance Marketing Manager

Shero Commerce is seeking a highly experienced Performance Marketing Manager to drive results across their PPC accounts, focusing on Google Ads and Meta Ads. The role involves managing campaigns, optimizing performance, and leading external partners to ensure accountability and high-quality execution.

Responsibilities:

• Manage and optimize campaigns across Google Ads (Search, PMax) and Meta Ads (Prospecting + Retargeting)
• Drive measurable growth in ROAS, CPA, and revenue
• Identify and execute on scaling opportunities
• Audit, build, and optimize campaigns (structure, targeting, bidding, creatives)
• Continuously test and iterate (audiences, messaging, landing pages)
• Ensure proper tracking, attribution, and data integrity (GA4, pixels, CAPI, etc.)
• Act as the primary point of accountability for external partners
• Set clear expectations, review performance, and ensure deliverables meet standards
• Push for efficiency, quality, and results, no passive management
• Bring proactive ideas to improve performance across accounts
• Stay ahead of the latest PPC trends, platform updates, and AI advancements
• Apply data-driven insights to influence broader marketing and CRO strategy
• Come to meetings prepared with clear insights, performance narratives, and action plans
• Confidently present wins, losses, and optimization strategies
• Share real examples of past performance and lessons learned

Requirements:

• 5+ years of hands-on PPC experience across Google Ads and Meta Ads
• Agency background managing multiple client accounts simultaneously (B2B and B2C)
• Proven track record of hitting or exceeding ROAS targets and scaling revenue
• Experience directing contractors, freelancers, or external agency partners
• Deep expertise in Google Ads (Search + PMax), Meta Ads full-funnel strategy, attribution, tracking, and GA4
• Strong testing mindset across creatives, audiences, and landing pages
• Comfortable making fast decisions with incomplete data and shifting priorities
• Experience in eCommerce / Shopify environments
• Familiarity with tools like GA4 and Klaviyo