Google Ads Specialist- Paid Media (Orthodontic & Dental Marketing Agency)

HIP Creative is an orthodontic and dental marketing agency seeking a Google Ads Specialist to craft and optimize lead generation campaigns. The role involves managing campaigns across various media channels, analyzing performance data, and collaborating with clients to drive successful marketing strategies.

Responsibilities:

• Campaign Management: Creation & ongoing optimization of lead generation campaigns in the orthodontic and dental niche
• Performance Troubleshooting: Meeting certain KPIs within a range of budgets and across multiple media channels (primarily paid search, some Display, and Adroll remarketing)
• Strategy Identification: Proactively identifying key areas of opportunity & improvement within accounts. Working with the whole team to support and create new strategies
• Data-Driven Analysis: Using various tools to analyze performance and recommend strategy (e.g., Auction Insights, Zip Analysis, Keyword Planner, Ad Preview Tool, Local Search Trends, etc.)
• Communication: Owning ad performance. Working with the Partner Success team to answer partner questions, communicate strategy updates, & provide recommendations
• Budget Pacing: Daily monitoring of spend and bids to ensure clients are on track to hit monthly budget plans
• Content Creation: Creating precise, quality ad copy specific to client goals and priorities
• Online Tools: Using a range of online tools such as ClickUp, HighLevel (CRM), Slack, Zoom, Gmail, and Google Workspace

Requirements:

• Minimum of 2 years experience in a similar role
• Proven experience in managing lead generation campaigns, preferably within the orthodontic or dental niche
• Expertise in Paid Search advertising, with a solid understanding of other media channels such as Display and Adroll remarketing
• Strong analytical skills and proficiency in using data analysis tools to evaluate campaign performance and make data-driven decisions
• Excellent communication skills, with the ability to effectively convey complex information to clients and collaborate with internal teams
• Demonstrated ability to troubleshoot performance issues, meet KPIs, and optimize campaigns to maximize ROI
• Strategic thinking and proactive approach to identifying areas of opportunity and improvement within campaigns
• Proficiency in using online tools and platforms such as ClickUp, HighLevel (CRM), Slack, Zoom and Google Workspace
• Detail-oriented mindset with a focus on precision in budget pacing and content creation
• Ability to thrive in a fast-paced, collaborative environment and adapt quickly to changing priorities and requirements