Field Marketing Manager

Skillsoft is a global leader in AI-native skills management, empowering organizations to turn change into growth. They are seeking a strategic and results-driven Field Marketing Manager to lead regional marketing initiatives across North America, collaborating with sales and product marketing teams to drive pipeline growth and customer engagement.

Responsibilities:

• Develop and execute field marketing plans aligned with regional sales goals and global marketing strategy
• Plan and manage multi-channel campaigns including events, webinars, ABM programs, and digital initiatives tailored to regional audiences
• Collaborate with sales teams to provide tools, content, and programs that support lead generation and conversion
• Organize and execute regional events (virtual and in-person), including trade shows, customer roundtables, and partner events
• Measure and report on the effectiveness of field marketing programs, using data to optimize future initiatives
• Work closely with product marketing, content, and digital teams to ensure consistent messaging and branding

Requirements:

• 8+ years of experience in B2B marketing, with at least 3 years in a field or regional marketing role
• Proven track record of planning and executing successful marketing campaigns that drive pipeline and revenue
• Strong understanding of the North American market landscape and buyer personas
• Experience and proficiency with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce)
• Excellent communication, project management, and organizational skills
• Ability to travel up to 25% within North America
• Experience in the SaaS or technology industry
• Familiarity with account-based marketing (ABM) strategies
• Data-driven mindset with a passion for testing and optimization