Growth Marketing Lead

Xendoo Online Accounting is a tech-forward company on a mission to provide financial clarity to small business owners. They are seeking a Growth Marketing Lead to develop and execute a comprehensive B2B marketing strategy, focusing on demand generation and sales enablement to drive growth in the FinTech and Accounting sectors.

Responsibilities:

• Develop and own B2B marketing strategy across the full funnel — from awareness to conversion
• Build and optimize lead generation programs that deliver qualified pipeline
• Create and manage sales enablement materials that empower the sales team
• Identify and nurture partnership opportunities that expand our reach
• Manage and optimize our HubSpot instance — workflows, sequences, reporting, and lead scoring
• Own our WordPress website — updates, landing pages, and conversion optimization
• Run social media channels with a B2B lens — building audience and generating inbound interest
• Design and iterate on marketing funnels that convert
• Bring a design sensibility to campaigns, assets, and web presence