Influencer Marketing Manager (US)

Greenpark is a global, award-winning digital agency specializing in omnichannel search and social. They are seeking an experienced Influencer Marketing Manager to lead influencer strategy and campaign execution for an international jewellery company, focusing on building awareness and engagement in the U.S. market.

Responsibilities:

• Develop and execute influencer marketing strategies that drive brand awareness, engagement and sentiment across the U.S. market
• Identify, recruit, and manage macro and mid-tier influencers who are known for shaping trends and driving cultural conversations on social media
• Manage an Influencer Executive, providing guidance and support to ensure seamless campaign delivery, influencer communication, and reporting accuracy
• Oversee influencer content creation and campaign execution, ensuring brand alignment, creative excellence, and measurable results
• Work closely with the Social Media Lead to coordinate campaign strategies and deliver weekly and monthly performance reports to the client, highlighting key metrics, insights, and recommendations
• Collaborate with internal creative, strategy, and international teams to ensure alignment across influencer, paid, and organic social activities
• Monitor and analyze campaign performance and audience sentiment to inform ongoing strategy and continuous improvement
• Stay up to date on platform trends, emerging creators, and influencer marketing best practices within the luxury, fashion, and jewellery sectors

Requirements:

• 3–5+ years' experience in influencer marketing - preferably within the luxury, fashion, or lifestyle industries
• Proven success executing influencer campaigns in the U.S., with experience managing macro and mid-tier creators who drive trends and cultural engagement
• Demonstrated experience working across multiple markets, adapting global brand priorities to local audiences
• Deep understanding of social platforms (Instagram, TikTok, YouTube, Meta) and their role in influencer engagement and performance optimization
• Familiarity with paid and organic influencer integration, including boosting creator content and aligning with paid media teams
• Experience managing influencer and creator relationships, from sourcing and negotiation to briefing, content review, and campaign execution
• Skilled in content planning and ideation, ensuring influencer deliverables align with campaign objectives and brand aesthetics
• Competent in using influencer and social analytics platforms (such as CreatorIQ, Tagger, Traackr, or similar) to identify creators, track performance, and generate insights
• Strong understanding of reporting metrics including Engagement Rate (ER%), Cost per Metric (CPM), Earned Media Value (EMV), and sentiment analysis (positive, neutral, negative)
• Experience providing weekly and monthly reporting to clients or senior stakeholders, distilling data into clear insights and actionable recommendations
• Exceptional communication and presentation skills, with the ability to collaborate effectively across time zones and international teams
• Highly organized and detail-oriented, comfortable managing multiple campaigns and stakeholders in a fast-paced, hands-on environment
• A proactive, strategic thinker who stays ahead of emerging trends, platform updates, and creator innovations to inform campaign evolution
• An entrepreneurial self-starter who is excited about building major projects from the bottom-up
• Hands-on; willing to get involved with every stage of the content creation process
• An inspiring mentor to the rest of the team
• Comfortable working within a global company and liaising across different time zones
• You live & breathe Greenpark's core values ‘We Strive', ‘Acting Together', ‘With Kindness' - championing openness, respect, innovation, and teamwork - so that every interaction, both internally and externally, reflects our commitment to our values