Marketing Manager

McGraw Hill is a leading provider of digital and print educational resources, and they are seeking a Marketing Manager for their Higher Education division. This role involves driving awareness, engagement, and revenue growth through strategic marketing initiatives and collaboration with cross-functional teams.

Responsibilities:

• Partner closely with the sales organization to drive product adoption, retention, and revenue growth
• Develop and execute strategic go to market plans in collaboration with cross functional teams
• Create and implement marketing strategies including thought leadership campaigns, demand generation initiatives, and high quality marketing materials
• Conduct customer facing and internal presentations, webinars, and trainings in both live and virtual environments
• Develop sales enablement materials and training resources that support internal teams and address customer inquiries
• Plan and execute high impact customer events and engagement opportunities
• Partner with stakeholders to develop clear portfolio positioning and messaging aligned with corporate strategy
• Use data and analytics to discover market trends, customer insights, competitive activity and in general to make informed decisions and optimize marketing efforts

Requirements:

• Bachelor's and/or advanced degree
• Three or more years of client facing sales and/or marketing experience, preferably in education, edtech, or technology
• Experience developing marketing campaigns, presentations, and events that engage customers and support sales
• Strong analytical skills with the ability to use data to guide decision making
• Excellent written and verbal communication skills, including English fluency
• Creativity, competitive drive, and the ability to manage multiple projects and deadlines
• Ability to travel approximately 25–30%