Director of Performance Marketing

Scribe is a rapidly growing company that provides a Workflow AI platform used by over 94% of the Fortune 500 to optimize workflows. They are seeking a Director of Performance Marketing to lead their global performance marketing program, driving measurable growth across various channels. The role involves developing strategies, overseeing budgets, and collaborating cross-functionally to maximize performance and efficiency.

Responsibilities:

• Own and operate Scribe’s global performance marketing program across all performance channels, including Meta, Google, YouTube, TikTok, Reddit, and others, driving measurable, efficient customer growth
• Develop and execute the holistic performance marketing strategy, setting vision, testing priorities, and investment frameworks that align to company-level growth goals
• Define and drive the tactics that brings your strategy to life, using deep expertise and first-principles thinking to identify, prioritize, and scale the channels, approaches, and tactics that will get us to our growth goals
• Own and oversee channel performance and budget pacing, continuously optimizing toward efficiency and return on investment while unlocking new opportunities for growth
• Partner cross-functionally on measurement, forecasting, and modeling, working closely with the marketing analytics, finance, and growth teams to translate company objectives into clear media plans, spend allocations, and growth scenarios that guide decision-making and ensure alignment with business targets
• Build and mentor a high-impact team, developing future leaders and establishing best practices in media buying, measurement, and experimentation

Requirements:

• 7-10+ years of experience in performance marketing and performance marketing strategy, with at least 2 years leading multi-channel programs at scale ($100M+ annual spend)
• 3+ years of experience managing and developing teams of media buyers, analysts, or channel specialists
• Proven success building and scaling integrated performance marketing programs across Meta, Google, YouTube, TikTok, Reddit, and other growth platforms
• Deep expertise in performance measurement and attribution, including MMM, geo testing, incrementality studies, and experimentation frameworks
• Strong grasp of media buying mechanics, creative optimization, and auction dynamics across platforms — understanding how creative, targeting, and bidding strategies drive performance across platforms
• Advanced quantitative and analytical background, with the ability to interpret complex data and translate it into clear insights, strategic recommendations, and measurable business impact
• A bias toward action, experimentation, and continuous improvement — with a track record of unlocking meaningful growth at scale