Sr. Manager Product Marketing

Elsevier is a global leader in information and analytics, dedicated to helping researchers and healthcare professionals advance science and improve health outcomes. The Senior Manager of Product Marketing will lead the go-to-market strategy for AI-powered solutions, ensuring clear positioning and messaging while collaborating with various teams to enhance product launches and market presence.

Responsibilities:

• Develop strategic value propositions and messaging frameworks
• Tailor narratives to distinct audiences: institutional buyers, researchers, funders, and publishers
• Lead GTM strategy and execution for new features, releases, and solution enhancements
• Partner with Product and Revenue Enablement to manage coordinated launches
• Ensure campaigns are supported with accurate messaging, competitive positioning, and materials
• Develop sales tools including pitch decks, demo scripts, competitive battlecards, and objection-handling guides
• Train sales and marketing colleagues on product value and market positioning
• Lead competitive analysis, win/loss analysis, and market research in collaboration with Insights
• Synthesize input from product usage, sales feedback, and market data to inform positioning
• Contribute to persona development and buyer journey insights
• Work across Product, Sales, Innovation, Segment Marketing, Revenue Enablement, and Content
• Collaborate with teams marketing to publishers and commercial buyers to ensure messaging coherence

Requirements:

• Proven 7+ years in B2B/SaaS product or solutions marketing in research data/analytics, delivering portfolio GTM and launches to lift adoption and revenue
• Demonstrated mastery of institutional buyers, academic researchers, and complex sales cycles to accelerate deal velocity
• Proven GTM leadership with Product, Revenue Enablement, and Segment Marketing to deliver coordinated launches and shorten time-to-revenue
• Demonstrated command of AI/GenAI, knowledge graphs, Machine Learning, and data platform integrations in the context of research, data, and/or analytics
• Advanced competitive intelligence and win/loss analysis that sharpens positioning and objection handling to lift win rate and ASP
• Experience marketing to both content providers (e.g., publishers) and institutional buyers
• Proven ability to craft differentiated value propositions and messaging frameworks for data-rich and AI-enabled products to increase pipeline conversion
• Advanced writing and narrative skills that translate features into audience-specific stories for buyers, researchers, funders, and publishers to boost engagement
• Demonstrated enablement impact producing field-ready decks, demos, battlecards, and training that equip Sales to raise win rate
• Collaborative influence across Marketing, Product, and Sales to ensure message coherence and brand consistency
• Results-oriented program management juggling multiple projects in a fast-moving environment to deliver smooth launches with quality
• Proven ability to establish clear, confident messaging adopted across channels to reinforce Elsevier's leadership narrative in the research ecosystem