Growth Marketing Manager, Agent Stack

Vercel is an agentic infrastructure company that shapes how the web is built, creating products that help developers move from idea to production. The Growth Marketing Manager will design and execute multi-channel programs to guide customers through their journey with Vercel, ensuring they realize the full value of the platform.

Responsibilities:

• End-to-end lifecycle campaigns across email, in-app, and other owned & paid channels to drive activation, adoption, and long-term retention
• Segmentation and personalization strategies that deliver timely and relevant messages to developers and enterprise stakeholders. Develop and maintain customer journey maps to identify friction points, optimize touchpoints, and design end-to-end experiences that drive conversion, retention, and loyalty
• Automated workflows and experimentation, building scalable programs with behavioral triggers, A/B testing, and data-driven optimizations
• Campaign measurement and reporting, surfacing insights on performance and recommending opportunities for continuous improvement
• Cross-functional alignment, ensuring lifecycle marketing supports Sales and Customer Success priorities and ties into Vercel’s broader GTM strategy
• Creative and content collaboration, partnering with design and product marketing to develop messaging that resonates with both technical and business audiences

Requirements:

• 4+ years of experience in lifecycle, CRM, or growth marketing, ideally within SaaS, developer tools, or B2B technology
• Proficiency with marketing automation tools (HubSpot, Iterable, Braze, Marketo) and analytics platforms (Amplitude, Segment, Looker, Mixpanel)
• Proven ability to design and scale multi-channel lifecycle campaigns that drive measurable improvements in product adoption and retention
• Strong analytical and problem-solving skills with a track record of turning insights into actionable strategies
• Experience collaborating cross-functionally with Product, Engineering, Design, and GTM teams
• Excellent written and verbal communication skills, with the ability to engage both technical developers and enterprise buyers
• A growth mindset with passion for experimentation, iteration, and scaling lifecycle programs