Karumi is a Y Combinator company that is developing an AI agent to enhance video calls with interactive product demos. They are seeking a Founding Growth hire to establish a demand-generation engine and drive the company's market reach through innovative marketing strategies.
Responsibilities:
- Build and own the growth engine: demand gen, content/SEO, paid acquisition, and lifecycle
- Design and run experiments to drive qualified inbound and improve conversion across the funnel
- Use Karumi's own demo agent as a growth channel and a flagship example of the product
- Own the analytics: define metrics, instrument the funnel, and report on what's working
- Partner with the founders and the AE on messaging, positioning, and pipeline targets