Franchise Growth Sales Account Representative

InStride is a human capital management company dedicated to empowering employees through educational programs. As a Franchise Growth Sales Account Representative, you will drive growth by expanding program adoption among franchise clients, leading prospecting and engagement efforts, and delivering against sales quotas.

Responsibilities:

• Proactively identify and target potential franchise business owners to expand our program adoption among InStride’s strategic Franchisor partners. Use your in-depth knowledge of our products and services to successfully align them with the evolving needs of their workforce
• Partner closely with Corporate Partner Success and Engagement Managers to align on goals, define the acquisition strategy, and provide regular updates to the Corporate Franchise stakeholders
• Leverage outreach strategies including warm and cold calls, promotional campaigns, incentives, and PR to set meetings with prospective franchise business owners and operators
• Conduct compelling product presentations and demonstrations to showcase the benefits of the InStride program offering, using insight into the prospect’s specific needs to tailor appropriately
• Develop and implement effective sales plans to meet or exceed quotas and revenue targets. Collaborate effectively with sales and marketing teams to align strategies and messaging
• Effectively communicate and align prospects with the terms and pricing of the InStride offering. Close sales opportunities and ensure successful contract signings
• Stay informed about industry trends, competing offerings and market conditions to support informed and tailored sales execution
• Maintain accurate records of sales activities, prospect interactions and opportunity forecasts using CRM systems like Salesforce. Support regular opportunity and pipeline reviews
• Continuously update knowledge of InStride’s products and services to effectively communicate their value to potential clients
• Gather and relay customer feedback and insights to relevant InStride teams and management, contributing to the refinement and development of our offerings
• Travel as necessary (up to 30% of the year) and participate in industry events, conferences, and thought leadership initiatives to strengthen our brand’s presence and network with potential clients and partners

Requirements:

• Minimum of 3 years of experience in business-to-business sales for software, educational services, franchise benefits or related solutions
• Proven track record of consistently meeting or exceeding sales targets
• In-depth knowledge of the industry, market trends, and a keen understanding of client needs and pain points
• Excellent communication and negotiation skills, with the ability to present complex ideas and solutions in a clear and persuasive manner, both virtually and in-person
• Analytical mindset, proficient in using data to drive decision-making and inform strategy
• Strong business acumen, strategic thinking, and the ability to align business objectives with sales and marketing initiatives
• Self-motivated, driven, and adaptable to a fast-paced and dynamic work environment
• A passion for professional growth, continuous learning, and a commitment to staying up-to-date with industry best practices
• Excited by the challenge of building a world-class business that delivers not only a high return on investments but also has meaningful impact on society
• High EQ, with strong client presence; polished, punctual, business-savvy, and comfortable engaging with stakeholders at all levels, especially small and medium business owners
• Thrives in ambiguity and brings a 'no job too small' startup mentality
• Comfortable with ambiguity and has a 'no job too small' startup mentality