Growth Marketing Manager

Tristar AI is transforming manufacturing with advanced computer vision tools, aiming to empower frontline operators and managers. The Growth Marketing Manager will develop and execute marketing strategies, manage demand generation campaigns, and enhance the company's market presence through various marketing initiatives.

Responsibilities:

• Develop and execute marketing strategies for Tristar AI's AI-powered quality inspection, machine vision, and industrial analytics solutions
• Create industry-specific marketing plans targeting manufacturing, automotive, plastics, food & beverage, injection molding, logistics, and other key verticals
• Align marketing initiatives with business growth objectives and sales targets
• Define, execute, and optimize awareness and demand generation campaigns
• Drive qualified lead generation through digital, event, partner, and content marketing initiatives
• Manage campaign performance and continuously improve conversion metrics
• Plan and execute trade shows, conferences, customer events, workshops, and webinars
• Coordinate event messaging, promotional activities, and post-event lead follow-up
• Identify speaking opportunities and industry partnerships that strengthen Tristar AI's market presence
• Develop and maintain marketing materials including: Presentations, Brochures, Product sheets, Videos, Case studies, White papers, Sales enablement materials
• Collaborate with engineering, product, and sales teams to communicate technical value propositions effectively
• Manage website content and optimization
• Oversee social media strategy and execution
• Manage digital advertising programs
• Drive SEO and content marketing initiatives to improve visibility and inbound lead generation
• Lead development and publication of customer success stories and ROI case studies
• Work with customers, sales, and engineering teams to document measurable business outcomes
• Support thought leadership initiatives that position Tristar AI as a leader in industrial AI and computer vision
• Manage marketing-generated leads and coordinate handoff to sales
• Monitor lead quality, conversion rates, and pipeline contribution
• Support CRM processes and reporting

Requirements:

• Develop and execute marketing strategies for Tristar AI's AI-powered quality inspection, machine vision, and industrial analytics solutions
• Create industry-specific marketing plans targeting manufacturing, automotive, plastics, food & beverage, injection molding, logistics, and other key verticals
• Align marketing initiatives with business growth objectives and sales targets
• Define, execute, and optimize awareness and demand generation campaigns
• Drive qualified lead generation through digital, event, partner, and content marketing initiatives
• Manage campaign performance and continuously improve conversion metrics
• Plan and execute trade shows, conferences, customer events, workshops, and webinars
• Coordinate event messaging, promotional activities, and post-event lead follow-up
• Identify speaking opportunities and industry partnerships that strengthen Tristar AI's market presence
• Develop and maintain marketing materials including presentations, brochures, product sheets, videos, case studies, white papers, and sales enablement materials
• Collaborate with engineering, product, and sales teams to communicate technical value propositions effectively
• Manage website content and optimization
• Oversee social media strategy and execution
• Manage digital advertising programs
• Drive SEO and content marketing initiatives to improve visibility and inbound lead generation
• Lead development and publication of customer success stories and ROI case studies
• Work with customers, sales, and engineering teams to document measurable business outcomes
• Support thought leadership initiatives that position Tristar AI as a leader in industrial AI and computer vision
• Manage marketing-generated leads and coordinate handoff to sales
• Monitor lead quality, conversion rates, and pipeline contribution
• Support CRM processes and reporting