Manager, Growth Marketing

Guest Services, Inc. is a premier hospitality management company and National Park Service concessionaire, established in 1917. They are seeking a data-driven Growth Marketing Manager to lead and scale their digital growth engine, focusing on paid advertising, SEO, marketing analytics, and AI-powered optimization while developing engaging content.

Responsibilities:

• Plan, launch, and optimize paid campaigns across search, social, and display, managing budgets and vendor or agency relationships to maximize return on ad spend
• Identify, test, and scale new and emerging paid platforms and channels through a structured test-and-learn approach
• Develop and execute a comprehensive search visibility strategy spanning SEO, AEO (answer engine optimization), and GEO (generative engine optimization) to ensure discoverability in traditional search results, featured answers, and AI-generated responses from tools like Claude, Gemini, ChatGPT
• Optimize content structure, schema markup, and authority signals so company content is accurately cited and surfaced by answer engines and large language models
• Leverage AI tools to enhance marketing performance, including content generation and optimization, audience targeting, campaign automation, predictive analytics, and workflow efficiency
• Own marketing analytics: build dashboards, track KPIs across paid, organic, AI-driven search, email, and web, and translate data into actionable growth recommendations for leadership
• Develop, write, and edit content for company newsletters, announcements, and other internal and external communications channels, managing editorial calendars and coordinating contributions across the organization
• Maintain brand consistency and voice across all campaigns, content, and communications
• Perform other duties as assigned, which may include marketing support for business development proposals, events, and thought leadership initiatives

Requirements:

• Bachelor's degree in marketing, communications, or a related field
• 5-7 years of progressive digital or growth marketing experience with demonstrated, measurable results
• Proficiency with Google Ads, Meta Ads, Spotify Ads, Pinterest Ads, GA4, Google Tag Manager, Google Search Console, and SEO tools such as Semrush, Ahrefs, or Moz
• Proficiency with creative tools such as Canva and Adobe Creative
• Working knowledge of AEO and GEO practices, including structured data and content strategies that earn citations in AI-generated and featured answers
• Demonstrated experience applying AI tools to achieve marketing goals
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot, or Constant Contact)
• Strong writing and editing skills with experience producing recurring communications or publications
• A test-and-learn mindset with comfort presenting data and insights to senior stakeholders
• Strong organizational skills and the ability to manage multiple priorities and deadlines