Director of Performance Marketing

Great American Media is a family-friendly media company with a diverse portfolio of brands. They are seeking a Director of Performance Marketing to lead data-driven marketing initiatives, overseeing acquisition, engagement, and retention campaigns across various channels, while managing budgets and analyzing performance metrics.

Responsibilities:

• Oversee the planning, execution, and optimization of acquisition, engagement, and retention campaigns across digital and traditional channels, including paid media, search, social, email, and affiliate programs
• Develop and manage performance marketing strategies, own key growth and ROI metrics, and work closely with brand, product, and content teams to align campaigns with programming and release schedules
• Build and manage budgets, forecast performance, analyze campaign results, and present insights and recommendations to senior leadership
• Manage agency and vendor relationships, lead a small marketing team, and continuously test new channels, creatives, and tactics to drive measurable growth

Requirements:

• Strong foundation in Marketing, with proven experience in performance marketing, growth marketing, or digital marketing leadership roles
• Expertise in Market Planning and Marketing Management, including budgeting, forecasting, campaign orchestration, and cross-channel media planning
• Proficiency in Market Research, audience segmentation, and competitive analysis to inform strategy and optimize campaign performance
• Experience collaborating with Sales teams to align performance marketing initiatives with revenue goals, distribution strategies, and partner campaigns
• Demonstrated ability to work with analytics tools (e.g., Google Analytics, marketing attribution platforms, BI dashboards) and to interpret data into actionable insights
• Proven leadership experience managing and mentoring marketing professionals and coordinating work with agencies and external partners
• Excellent communication, presentation, and stakeholder management skills, with the ability to influence decisions using data and clear reasoning
• Bachelor's degree in Marketing, Business, Communications, or a related field; an advanced degree or relevant certifications (e.g., digital marketing, analytics) are a plus
• Background in media, entertainment