Social Media and Content Marketing Specialist

Key Autism Services is a healthcare company dedicated to creating meaningful change in the lives of individuals diagnosed with Autism Spectrum Disorder (ASD). They are seeking a creative, organized, and results-driven Social Media and Content Marketing Specialist to lead their social media presence and support various marketing initiatives including content creation and internal communications.

Responsibilities:

• Own and manage the company social media calendar across all platforms
• Develop and execute social media strategies that increase engagement, brand awareness, and audience growth
• Create compelling content, including graphics, videos, and written posts
• Manage and optimize company presence on Facebook, Instagram, LinkedIn, TikTok, and emerging platforms
• Monitor social media trends and identify opportunities for audience engagement
• Track performance metrics and provide monthly reporting and insights
• Support lead generation, recruiting, and brand-building initiatives through social media
• Write and publish two blogs per month
• Create social media copy, graphics, videos, and other digital content
• Develop thought leadership content that supports company expertise and credibility
• Support BCBA recruiting campaigns and family education initiatives
• Assist with video production and editing
• Create and manage external newsletters and e-mail communications
• Update website content to ensure accuracy, consistency, and alignment with brand messaging
• Publish blogs and manage website content updates
• Add and maintain event information
• Support the creation and optimization of landing pages
• Identify opportunities to improve website content and user experience
• Create and manage the company’s internal newsletter
• Support employee communications and engagement initiatives
• Help promote company programs, events, and organizational updates
• Assist with planning and executing marketing campaigns
• Create marketing collateral, including flyers, one-pagers, presentations, and recruitment materials
• Support referral development and talent acquisition marketing initiatives
• Partner with regional teams and departments to fulfill marketing requests
• Track and analyze social media and content marketing KPIs
• Monitor website traffic and engagement generated through social channels
• Prepare monthly reports with recommendations for improvement
• Use data to optimize content, engagement, and lead-generation efforts
• Ensure all content and communications comply with HIPAA requirements
• Maintain brand consistency across all channels and materials
• Follow established review, approval, and compliance processes

Requirements:

• Bachelors degree in Marketing, Communications, Public Relations, or a related field or 3–5 years of experience in marketing, social media management, or digital marketing
• Experience managing multiple social media platforms for a brand or organization
• Experience with Microsoft Office Suite (PowerPoint, Excel, Word)
• Experience with Canva and basic graphic design
• Experience developing and managing content calendars
• Knowledge of social media strategy, audience growth, and engagement best practices
• Experience with video creation and editing
• Healthcare, behavioral health, or healthcare services marketing experience a plus
• Experience supporting recruiting or employer branding initiatives
• Strong writing, editing, and content creation skills
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Experience using social media analytics and reporting tools