Lifecycle Marketing Manager

Origin is a company focused on transforming women's healthcare by making care more accessible and affordable. They are seeking a Lifecycle Marketing Manager to optimize the patient journey across various channels, drive engagement, and improve patient experiences with their subscription-based care program. The role involves designing lifecycle strategies, building campaigns, and collaborating across teams to enhance patient engagement and retention.

Responsibilities:

• Design lifecycle strategies that improve patient signup, onboarding, visit utilization, engagement, retention, reactivation, and lifetime value
• Develop customer journey maps, segmentation strategies, and personalized experiences across key stages of the patient lifecycle
• Create nurture programs that help prospective patients understand the value of care and take action
• Partner with Product, Clinical, and Operations teams to develop lifecycle programs that improve patient engagement, care adherence, retention, renewal, and long-term value across Origin's care offerings, including OnTrack
• Identify friction points and growth opportunities across the patient journey to improve care utilization, satisfaction, and long-term value
• Build, launch, and optimize automated lifecycle journeys across email, SMS, and future patient engagement channels in Iterable
• Manage one-off campaigns, newsletters, promotional sends, operational communications, and product announcements
• Build and operationalize personalized campaigns and targeting strategies that create more relevant patient experiences
• Maintain journey logic, audience rules, suppression frameworks, QA processes, and campaign documentation
• Ensure all communications are on-brand, patient-centered, and aligned with clinical and compliance requirements
• Develop and execute A/B tests across messaging, creative, timing, offers, channel mix, and audience segments
• Analyze campaign performance and translate insights into actionable recommendations
• Monitor and report on lifecycle KPIs, including engagement, conversion, retention, reactivation, and revenue contribution
• Document campaign changes, test results, and key learnings to build institutional knowledge and inform future lifecycle strategy
• Communicate performance insights, program updates, and lifecycle recommendations to cross-functional stakeholders
• Collaborate with Product, Experience, Clinical, Operations, and Growth teams to support launches, new services, clinic openings, and strategic initiatives
• Translate complex healthcare topics into clear, approachable, patient-friendly communications
• Incorporate patient feedback, behavioral insights, and business priorities into lifecycle strategy
• Help ensure major product launches and business initiatives have thoughtful communication plans and measurable success criteria

Requirements:

• 3–5 years of experience in lifecycle marketing, CRM, retention marketing, or email marketing
• Hands-on experience building and optimizing automated journeys and campaigns in platforms such as Iterable, Braze, Klaviyo, Customer.io, HubSpot, or similar. Iterable experience is highly preferred
• Strong understanding of email and SMS marketing best practices, including segmentation, personalization, experimentation, and deliverability
• Experience using messaging, segmentation, and personalization strategies to improve engagement and conversion across the customer journey
• Strong analytical skills and comfort working with performance data to identify opportunities and make decisions
• Experience using Google Analytics, Looker, Excel, or similar reporting tools
• Highly organized with exceptional attention to detail and a rigorous approach to QA
• Ability to thrive in a fast-paced, collaborative startup environment
• Demonstrated experience embedding AI into daily workflows to automate the routine, optimize personal efficiency, and scale team velocity
• Experience with Iterable
• Experience driving engagement, retention, and renewal programs for subscription-based, membership, or recurring-revenue products
• Experience in healthcare, women's health, telehealth, physical therapy, or wellness
• Familiarity with SQL, customer data platforms, and customer journey analytics
• Experience using AI tools to accelerate campaign creation, analysis, and workflow efficiency
• Passion for expanding access to women's healthcare