Sr. Manager, Integrated Marketing - Global HOKA Apparel & Accessories

Deckers Brands is a company that values diversity and inclusion, committed to creating an equitable workplace. They are seeking a Senior Manager for Global Integrated Marketing for Apparel and Accessories, responsible for leading global seasonal marketing plans and driving demand across markets. The role involves building brand strategies, partnering with regional teams, and ensuring consistent execution globally.

Responsibilities:

• Own the global integrated marketing strategy for key seasonal stories, product launches, and brand moments for Apparel & Accessories
• Author clear, insight-led creative and channel briefs; lead cross-functional briefings with internal Creative and agency partners
• Build global integrated GTM plans across tease/launch/sustain; deliver robust global toolkits for regional and channel teams
• Partner with DTC, Wholesale, Digital, and Brand Comms to connect storytelling across owned, earned, and paid touchpoints
• Drive alignment across Global Product, Merchandising, Consumer Insights, Marketing Operations, Sports Marketing, and Brand Experience
• Establish global-to-local ways of working, lead key gates and decision points, and partner with regional marketers to adapt plans for local calendars, channels, and cultural moments
• Define success metrics and a global scorecard with Analytics/Insights; monitor performance and consumer response across regions
• Capture local market learnings and translate them into optimizations and future-season recommendations
• Coach and develop project teams into strong 360 marketers; model inclusive leadership and build a culture of curiosity, accountability, and creative excellence
• Partner with Marketing Ops to manage scope, timing, and resourcing; ensure projects are delivered on time and within budget

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or related field (MBA or advanced degree a plus)
• 8–10+ years of progressive experience in brand marketing, integrated marketing, or go-to-market roles within consumer goods
• Minimum of 4 years experience marketing apparel and accessories, performance apparel/footwear/accessories strongly preferred
• Proven experience leading integrated campaigns end-to-end across multiple channels and markets
• Demonstrated success influencing cross-functional partners and senior stakeholders in a matrixed global organization
• Experience managing agencies and/or internal creative teams; strong briefing and feedback capabilities
• People leadership experience (direct or strong matrix leadership), with a track record of developing talent and building team capability
• Strategic storyteller with strong consumer intuition and ability to translate insights into compelling narratives and campaign strategies
• Strong project management and operational discipline; thrives in fast-paced environments with tight timelines and multiple workstreams
• Excellent written and verbal communication; confident presenter who can simplify complexity and drive decisions
• High creative standards with the ability to balance creative ambition with business realities
• Analytical fluency—comfortable using performance data to evaluate outcomes and recommend actions
• Collaborative, optimistic, and solutions-oriented; builds trust quickly and leads through influence