Senior Manager AMR Integrated Marketing

Mimecast is a cybersecurity company focused on protecting organizations from cybercriminal activity. The Senior Manager, AMER Integrated Marketing will execute regional field and partner marketing strategies across the Americas, collaborate with Sales and cross-functional teams, and lead demand generation, account-based marketing, events, and revenue-growth programs.

Responsibilities:

• Execute regional field marketing strategies, campaigns, and programs that support business, sales, and marketing goals across the Americas
• Partner with Sales, Product Marketing, Digital and Web, Corporate Marketing, and other go-to-market teams to align marketing initiatives with business goals
• Build relationships with regional go-to-market and technology partners and deliver joint marketing and co-marketing programs
• Measure and report on program performance, using data-driven insights to improve strategies and tactics
• Lead the company's presence at regional industry and partner events to build brand awareness, thought leadership, demand, and relationships with prospects and customers
• Develop demand generation programs for new-logo and customer accounts that build awareness, generate leads and pipeline, and support revenue growth
• Work with Sales and BDR teams on targeted campaigns that create qualified leads and sales opportunities
• Deliver personalized campaigns that help accelerate the sales cycle and conversion of opportunities into customers
• Develop account-based marketing and account-based experience programs, including tailored content for high-value accounts
• Lead cross-functional marketing programs and projects through execution, delivery, and reporting

Requirements:

• A bachelor's degree in Marketing, Business, or a related field
• Experience independently developing and executing field and partner marketing strategies across the Americas within an enterprise SaaS organization
• A record of delivering marketing programs that drive demand generation and partner engagement
• The leadership skills to motivate a high-performing marketing team and lead cross-functional programs
• Knowledge of cybersecurity products, SaaS, industry trends, and the competitive landscape
• Strong communication and relationship-building skills with senior internal and external stakeholders
• Experience defining and tracking KPIs to evaluate marketing programs, meet business objectives, and improve return on investment
• Strong program and project management skills
• Familiarity with marketing platforms, CRM, and business systems such as Salesforce, Marketo, 6sense, Excel, PowerPoint, and Tableau
• Ability to travel
• an MBA