B2B SaaS Marketing Strategist / Technical Content Lead

Invisible Engine is a boutique brand strategy and design studio specializing in helping deep-tech startups turn complex ideas into impactful brands. They are seeking a senior B2B SaaS marketing strategist and technical content lead to support a fast-growing enterprise software company, focusing on creating clear messaging and content for technical buyers in the virtualization and cloud space.

Responsibilities:

• Develop clear positioning and messaging for technical B2B SaaS audiences, including enterprise IT leaders, channel partners, MSPs, CSPs, and hosting providers
• Create content that explains secure app and desktop access, virtualization, VDI alternatives, cloud deployment, data sovereignty, and infrastructure modernization without oversimplifying the buyer
• Build sales and channel enablement materials that help partners understand, sell, and promote the product more effectively
• Support website content strategy across service pages, partner marketplace concepts, SEO pages, product launch pages, and technical value proposition pages
• Help repair and strengthen SEO foundations through better content structure, keyword discipline, page strategy, and technical content planning
• Develop targeted campaign concepts for email, LinkedIn, partner marketing, and product launch communications
• Work with internal stakeholders to ensure messaging is accurate, differentiated, and aligned with highly technical buyer expectations
• Support multilingual content planning and QA across key international markets, including German and Spanish-speaking regions
• Collaborate with designers, developers, and growth marketers to turn strategy into usable marketing assets

Requirements:

• Experience in B2B SaaS, enterprise software, cloud infrastructure, virtualization, cybersecurity, IT services, or another technical category
• Strong ability to write for technical audiences without relying on generic AI-generated content
• Experience creating messaging for CIOs, CTOs, IT directors, MSPs, CSPs, hosting partners, or channel sales teams
• Solid understanding of SEO strategy, especially for technical content and high-intent buyer journeys
• Experience with partner marketing, channel enablement, reseller materials, or indirect sales support
• Ability to build content that is precise, credible, and differentiated
• Strong editorial judgment and ability to catch terminology issues that matter in technical markets
• Comfort working with subject matter experts and turning complex conversations into clear content
• Experience supporting product launches, website updates, sales enablement, and ongoing content programs