Business Development Manager-Northern CA

Princess Cruises is a leading international premium cruise line and tour company, seeking a Business Development Manager to manage sales for travel agency accounts within a specified territory. This role focuses on revenue generation, agency account management, and developing marketing strategies to drive business growth and enhance brand visibility.

Responsibilities:

• Business Development (Revenue Generation) - As a Business Development Manager focused on revenue generation, your primary duties will include developing and implementing strategic plans to drive sales and increase revenue. You will conduct market research to identify new business opportunities and trends, and build strong relationships with clients, partners, and stakeholders to enhance business opportunities. Additionally, you will collaborate with sales and marketing teams to align revenue strategies with promotional activities and market demands, optimize pricing models and product offerings, and prepare detailed revenue reports and forecasts for senior management to support strategic decision-making
• Agency Account Management - The Business Development Manager is responsible for overseeing and managing relationships with agency partners to drive business growth and achieve strategic objectives. This role involves identifying potential agency partners, negotiating contracts, and ensuring that agency activities align with the company's goals. The Business Development Manager will work closely with the marketing, sales, and product development teams to coordinate efforts and maximize the impact of agency collaborations
• Marketing Development and Management The Business Development Manager is responsible for developing and executing marketing strategies to drive business growth and enhance brand visibility. This role involves conducting market research to identify trends and opportunities, creating marketing campaigns, and managing promotional activities. The Business Development Manager will collaborate with the marketing team to develop content, manage social media channels, and oversee digital marketing efforts. Additionally, they will analyze the effectiveness of marketing initiatives and adjust strategies to optimize results. The ideal candidate will have strong analytical skills, creativity, and experience in marketing management
• Budget Management - The Business Development Manager is responsible for planning and allocating budgets for various business development initiatives, ensuring optimal use of resources to achieve strategic goals. Conduct financial analysis to monitor budget performance, identify variances, and prepare detailed reports for senior management to facilitate informed decision-making. Implement cost control measures and identify opportunities for budget optimization to maximize return on investment and support business growth. Work closely with the finance team to ensure accurate budgeting, forecasting, and financial planning, aligning business development activities with overall financial objectives
• Communication (Internal, External, and Feedback) - Internal Communication: The Business Development Manager will facilitate clear and effective communication within the organization, ensuring alignment between the sales, marketing, and operations teams. This includes regular meetings, updates, and collaboration to achieve business objectives. External Communication: The role involves building and maintaining strong relationships with external partners, clients, and stakeholders. This includes negotiating contracts, presenting business proposals, and representing Princess Cruises at industry events and conferences. Feedback Management: The Business Development Manager will gather and analyze feedback from clients and partners to identify areas for improvement and inform strategic decisions. This includes conducting surveys, holding feedback sessions, and implementing changes based on insights to enhance business development efforts

Requirements:

• Bachelor's Degree
• 3 years of business to business (B2B) sales experience
• Strong in-person and virtual presentation skills
• Strong Microsoft Office skills- Excel, Word, and PowerPoint
• Excellent verbal and written communication
• Strong consultative selling skills
• Strong computer and software literacy
• Ability to plan, schedule, prioritize workload
• Adaptable to change
• Well-travelled
• Understanding of how small businesses work
• Works well in a team
• Willingness to take on ad-hoc projects
• Self-directed and ability to work independently
• Entrepreneurial spirit
• 5 years of business to business (B2B) sales experience in the travel industry