Marketing Manager

Trajectory Recruiting is a mission-driven organization dedicated to transforming women's health, and they are seeking a high-impact Marketing Manager. This individual contributor role will own the creative lifecycle and campaign strategy for both consumer and healthcare provider marketing, reporting directly to the Director of Marketing.

Responsibilities:

• Assess gaps across the full marketing funnel—from awareness to retention—and execute integrated campaign strategies for both consumer and HCP audiences
• Own the end-to-end creative process, including consumer insights, briefing, and providing actionable feedback to external advertising agencies and freelancers
• Lead multi-channel campaigns across paid media (Google, Meta, CTV), email, SMS, direct mail, Amazon, and Shopify
• Partner with Performance Media, Content, and Automation Managers to ensure cohesive execution and translate data insights into smarter creative decisions
• Propose hypotheses and structure tests to improve conversion and engagement, maintaining a relentless "test-and-learn" mindset

Requirements:

• 7+ years of marketing experience with a proven track record of owning campaigns and delivering measurable results
• Experience in managing external agency, vendor, and freelancer relationships is essential
• Deep understanding of paid media, email, SMS, and e-commerce platforms
• Demonstrated ability to manage the full creative process from initial strategy through final delivery
• Comfortable interpreting performance data to optimize creative output
• Exceptional written and verbal skills, with a focus on clear, concise, and persuasive messaging
• A self-starter with a bias for action who thrives in fast-moving, remote environments
• Experience in health, wellness, supplements, or a similarly regulated consumer category
• Previous experience with healthcare provider (HCP) marketing
• Familiarity with Amazon or Shopify ecosystems
• Experience working in or alongside an advertising agency is strongly preferred