Marketing Communications Manager, Social

Instinct Science is at the forefront of veterinary innovation, providing essential tools and resources for veterinarians. They are seeking a Marketing Communications Manager, Social, to shape and execute their audience engagement and social media strategy, driving measurable growth in audience reach and engagement across digital platforms.

Responsibilities:

• Own and execute the social media and content engagement strategy for Instinct’s brands, aligning with audience growth goals and overall business objectives
• Develop and implement platform-specific strategies across LinkedIn, Instagram, Facebook, and emerging channels to maximize reach and engagement
• Translate clinical and editorial content into engaging, accessible, and high-performing social formats, including short-form video, graphics, and interactive content
• Establish, track, and optimize key performance indicators (KPIs) including engagement rate, reach, follower growth, click-through rate, and content consumption metrics
• Leverage data, analytics tools, and audience insights to continuously refine content strategy, posting cadence, and channel mix
• Design and execute structured experimentation (A/B testing of formats, messaging, visuals, and timing) to improve performance and scale successful approaches
• Lead the development of recurring content series and franchises that build audience habit, loyalty, and repeat engagement
• Collaborate on creative direction and visual consistency across social channels, partnering with design resources to elevate brand presence and performance in-feed
• Create and publish high-quality social content, including graphics, video, and written copy, ensuring alignment with brand voice and editorial standards
• Engage directly with the audience through comments, messages, and community-driven content to foster deeper connection and interaction
• Identify and activate opportunities with influencers, contributors, and key voices within the veterinary community to expand reach and credibility
• Partner with Product, Sales, and CX teams to align engagement strategies with broader funnel goals, including acquisition, retention, and conversion
• Monitor industry trends, platform updates, and competitive activity to inform strategy and maintain a best-in-class social presence

Requirements:

• 3+ years of experience in social media, content marketing, audience development, or a related digital marketing role
• Proven experience developing and executing social media or content engagement strategies that drive measurable growth
• Strong understanding of platform dynamics, content formats, and best practices across major social media channels
• Demonstrated ability to use data and analytics to inform decisions and optimize performance
• Experience creating or directing engaging digital content, including video, graphics, and social-first storytelling
• Strong written and verbal communication skills, with the ability to translate complex topics into clear, engaging content
• Experience working cross-functionally with editorial, design, and marketing teams
• Experience with tools such as SocialBrew, Canva, CapCut, or similar platforms
• Background in media, publishing, healthcare, or veterinary industries
• Familiarity with audience growth strategies and full-funnel content performance
• Understanding of how engagement metrics connect to business outcomes such as retention and conversion