Terminal Industries is pioneering the logistics sector with its AI-powered Yard Operating SystemTM, aimed at transforming traditional yard operations into efficient, automated processes. They are seeking a technical, commercially-minded AI Go To Market Engineer to build automated revenue systems that enhance the productivity of their go-to-market team while establishing Terminal as a leader in the industry.
Responsibilities:
- Build and own Terminal’s GTM data foundation: keep our CRM (Salesforce for now) clean, deduped, and trustworthy through automated enrichment, schema hygiene, and clear ownership rules
- Design ICP models and propensity scoring for our market (yard operators, 3PLs, railroads, and shippers) so the team always knows which accounts to prioritize and why
- Build automated outbound and nurture systems that personalize at scale without sacrificing deliverability or quality
- Stand up signal detection: identify the firmographic, intent, and behavioral signals that predict a buy, an expansion, or a churn risk, and route them to the right person at the right time
- Prototype, test, and scale GTM plays end to end: write the spec, ship the workflow, measure the result, and template what works for the rest of the team
- Partner with Sales and Customer Success to automate manual work (account research, CRM updates from call transcripts, follow-ups, QBR prep) so they spend their time selling and retaining
- Own the GTM tooling stack (Clay, enrichment providers, sequencers, CRM, integrations) and make sound build-vs-buy calls as the function matures
- Measure yourself on outcomes: meetings booked, pipeline created, and hours given back to the team
- We’ve done much of the work regarding ICPs, personas and routes to market, you’ll bring it all together