Campaign Strategy and Marketing Communications Manager (Open To Remote)

Simpson Strong-Tie is a leader in engineered structural connectors and solutions for the building industry. They are seeking a Campaign Strategy and Marketing Communications Manager to lead the development of integrated, multi-channel campaign strategies that strengthen their brand and engage key audiences across various industries.

Responsibilities:

• Lead the development of campaign strategies supporting product launches, priority initiatives, and brand storytelling across paid, earned, and owned media
• Define campaign objectives, target audiences, core messages, channel roles, and success metrics that guide execution across teams
• Translate business priorities into scalable campaign approaches and contribute to annual and quarterly digital marketing planning
• Own the campaign brief for priority initiatives, including campaign objective, audience, segmentation message hierarchy, channel role definition
• Lead annual and quarterly campaign prioritization and sequencing recommendations to align with Digital Marketing efforts with business priorities and available resources
• Serve as the strategic lead for campaigns, establishing the campaign framework that paid, owned and earned media leads execute against
• Own campaign‑level message architecture and positioning, ensuring consistent narratives across paid media, PR and earned channels, social, web, email, and field communications
• Guide paid, earned, and owned media leads in developing aligned content and storytelling plans that support campaign goals
• Ensure marketing communications are audience‑centric, on‑brand, and aligned with the Simpson Strong‑Tie brand voice and reputation standards
• Develop and approve campaign messaging frameworks, including core narrative, proof points, and audience specific message guidance, to ensure consistency across paid, owned, and earned channels
• Direct and align paid, earned, and owned media leads to ensure unified execution, clear handoffs, and consistent campaign delivery
• Partner with channel and business owners (Marketing, Sales, Creative, Product, IT, Internal Communications) to coordinate timelines, dependencies, and sequencing
• Provide strategic direction and prioritization for campaign calendars, while leads maintain day-to-day editorial and promotional calendars within their functions
• Establish campaign governance and alignment checkpoints to ensure leads execute against a shared strategy, with leads retaining responsibility for functional execution
• Lead campaign‑level budget planning in partnership with paid, earned, and owned media leads, aligning investment to campaign goals and priorities
• Recommend and optimize budget allocation across channels based on performance insights, while formal budget ownership remains with the Sr Manager of Digital Marketing
• Partner with Digital Analytics and channel teams to evaluate campaign performance, identify insights, and recommend optimizations
• Communicate performance and recommendations in clear, executive‑ready updates
• Directly manage and develop paid, earned, and owned media leads, setting clear expectations, priorities, and success criteria
• Coach team members on campaign strategy, content best practices, and performance‑driven decision making
• Foster strong collaboration across teams and agencies, promoting shared standards and continuous improvement

Requirements:

• Bachelor's or Master's degree in Marketing or Business
• 6–8 years of experience planning and executing integrated, multi‑channel marketing campaigns tied to business and brand outcomes
• Demonstrated experience developing campaign strategy, message architecture, channel roles, content roadmaps, and performance measurement approaches
• Experience leading or managing paid media, PR/earned media, and owned channel teams, including agency collaboration
• 3–5 years of people management experience, including direct management of individual contributors or managers
• Strong communication and influence skills, with the ability to translate strategy and analytics into clear recommendations
• Ability to operate effectively in a fast‑paced environment with multiple concurrent initiatives