Search Engine Optimization Specialist

Judge Consulting Group is seeking a forward-thinking SEO / GEO Specialist to drive organic visibility across traditional search engines and emerging AI-powered discovery platforms. This role combines analytical rigor with creative execution to develop scalable strategies that grow traffic, improve conversions, and strengthen brand authority, while collaborating across various teams.

Responsibilities:

• Develop and execute integrated organic search strategies across traditional SEO, GEO, and AEO
• Identify opportunities to improve visibility across search engines and AI platforms
• Optimize for featured snippets, zero-click results, and AI-generated answers
• Monitor trends in search behavior, SERP features, and AI-driven discovery
• Own and manage the SEO content roadmap aligned with business goals and user intent
• Conduct keyword research, gap analysis, and topic clustering
• Create and optimize high-quality content for:
• On-site assets (blogs, landing pages, resource centers)
• Off-site placements (backlinks, partnerships, authority-building initiatives)
• Structure content for AI readability, summarization, and extraction
• Leverage generative AI tools (e.g., ChatGPT, Claude, Jasper) to scale content production and workflows
• Apply prompt engineering to improve output quality and efficiency
• Build frameworks for AI-ready content and knowledge structuring
• Partner with engineering to ensure best practices for site architecture, crawlability, indexing, and performance
• Implement structured data (schema), entity optimization, and semantic SEO strategies
• Conduct technical audits and enhance overall site discoverability
• Define and track KPIs, including rankings, traffic, engagement, conversions, and AI visibility
• Analyze performance using tools such as GA4, Google Search Console, and SEMrush/Ahrefs
• Translate data into actionable insights and optimization initiatives
• Partner with content, product, sales, and paid media teams to align messaging and maximize impact
• Support integrated campaigns where SEO, paid, and AI visibility intersect
• Coordinate with external agencies and partners as needed

Requirements:

• 3–7+ years of experience in SEO, organic growth, or content strategy
• Strong knowledge of: On-page, off-page, and technical SEO
• Keyword research, search intent mapping, and content development
• AI-driven search and evolving SERP behavior
• Proven experience building and optimizing high-performing content programs
• Proficiency with tools such as Google Analytics 4, Google Search Console, SEMrush/Ahrefs, and Screaming Frog
• Familiarity with CMS platforms (e.g., WordPress, Webflow)
• Strong analytical mindset with the ability to connect performance to business outcomes
• Excellent written communication and editorial skills